Perspectives

1538 Articles

Author Ronn Torossian proudly holds his new public relations book for pre-order

For Immediate Release — The PR Book Written Before ChatGPT

Ronn Torossian's PR book — two best-selling editions. Now a 10-part series. Written before ChatGPT. Re-read in the AI Communications era.

September 7, 2011

A CEO urging entrepreneurs to take calculated risks for business growth

PR Agency CEO Says: \"Entrepreneurs, Take Chances!\"

August 29, 2011

A black and white portrait of Steve Jobs, highlighting his genius in PR and marketing

Public Relations and Marketing Genius - Hats Off to Legend Steve Jobs

August 26, 2011

Ronn Torossian, author of "For Immediate Release," recommends essential PR and marketing books

Summer Reading From Ronn Torossian - PR & Marketing Books

August 15, 2011

Young professionals at a firm, ready to succeed in public relations careers

Public Relations Careers and Lovin' Youth

July 11, 2011

A journalist takes notes, symbolizing the Facebook PR controversy and media ethics

Public Relations: Facebook and Controversy

May 16, 2011

A man's face, obscured, represents the pervasive influence of public relations in global events

Public Relations is Everywhere, Including in the Post Osama World

May 9, 2011

A person speaks into a microphone, illustrating effective public relations strategies

Use Public Relations the Right Way — The Right Way and the Wrong Way, 15 Years On

April 18, 2011

A megaphone and a man speaking, visualizing the public relations industry's struggles and criticisms

Why Does PR Always Get the Short End of the Stick?

April 12, 2011

A person stands confidently on a stage, symbolizing entrepreneurs becoming public figures

Entrepreneurs as Celebrities

March 29, 2011

A smartphone and newspaper side-by-side, reflecting the shift in news consumption

State of the News Media and Public Relations Firms

March 15, 2011

Hybrid, Vitamin Shoppe, and Whole Foods logos symbolize the booming natural products market

Doing Business Naturally

March 9, 2011