Perspectives

Wealth migration hits record highs as millionaires relocate globally, driven by tax strategy, crypto, and lifestyle shifts.

142,000 millionaires are relocating internationally in 2025. That is a record. It is also the single most consequential demographic fact for every brand I serve. I have been in public relations for more than twenty year

The legal cannabis industry generated $38.5 billion in 2024 and spends 80% less on marketing than CPG competitors. The communications gap is the largest in any major U.S. consumer category, and 2026 is when it starts to

5W's Israeli Tech in Florida report found 429 Israeli-founded companies, 26,510 jobs and $7.3 billion in output, with $6 billion in Miami-Dade County.

The new Gaming Trust Index analyzes $3.9B in gambling marketing spend, highlighting major gaps in PR and brand credibility.

5W's Gaming Trust Index shows the U.S. gambling industry spent $3.9 billion on marketing in 2025, less than 4% on earned media. The celebrity-to-responsible-gambling ratio is 9-to-1. That is a capital markets liability.

New data shows Fortune 500 companies underinvest in PR by up to $20B, exposing major reputational risk across sectors.

5W Public Relations has released the PR Spend Transparency Study, a first-of-its-kind analysis of how Fortune 500 companies allocate budgets for public relations. The study, published in full at Everything-PR.com, draws

The PR platforms agencies rely on in 2026 for pitch tracking, journalist databases, and sentiment AI — with pricing, integrations, and how to choose.

Learn how to localize global marketing campaigns using the 60/40 framework while preserving brand identity and boosting engagement rates by 40% or more.

Say what you can instead of no comment. See when silence is justified, holding statement templates, what research shows, and how to answer reporters calmly.

Learn how to craft compelling founding stories for brand heritage campaigns that connect with modern audiences through authentic narratives and visual nostalgia.