Perspectives

Companies that use evergreen content can reach consumers at the exact stage of the buying journey where they need that content. When companies are able to devote a percentage of all of their content to evergreen topics,

When most people think about brands with a digital presence, companies in the financial service industry aren't the first ones that come to mind. Generally, most people assume that the financial services industry is rela

The world of social media is an ever-evolving landscape, and understanding its distinct categories is essential for anyone working in marketing, PR , or communications. Here are the six primary types of social media in

Just a few years ago, pop-up ads were only seen as junk or spam by most consumers, but since then, many companies decided to improve their pop-up ad efforts to get more users to respond to their ads. These days, a target

Ensuring that its brand message is heard has always been important for businesses. However, the traditional approach of sharing a company's mission statement with the public has passed, and now is the time for brand man

AI Communications is a mix of journalism, psychology, and engineering. That sentence is the most concise definition of what brand messaging now requires. Journalism — because the message has to earn placement in the out

When deciding how to approach a digital marketing campaign , people naturally wonder what are the three most popular forms of digital communication. “Most popular,” because they want to be where the consumers are, using

Originally published March 2022. Updated June 2026. The best crisis communicators do not just manage damage — they create opportunity from the disclosure window. A crisis surfaces every weakness in an organization's

It is common for people to feel a sense of ownership over their things. While the possessiveness over objects is usually attributed to children, it seems that this innate sense of ownership tends to remain as people get

Ownership psychology is a powerful marketing tool that emphasizes the fact that with the right usage, the perception of ownership can boost sales. This concept is based on research and findings by psychologists who were

Standing in front of a group of people and giving a speech can be an exhilarating feeling, however, no matter how great a person is at public speaking, actually getting the chance to stand in front of an audience is not

The biggest factor that drives the most sales for companies is word-of-mouth marketing. It's essentially free advertising in the form of positive recommendations and reviews from consumers to other people they know. The