Perspectives

Four auto industry episodes from 2017 to 2021, from Detroit's recovery to Brexit, Australia's factory exit and the chip shortage, and the PR lessons in each.

Is Black Rifle Coffee conservative? A veteran-owned brand that markets to conservative customers, with the 2017 strategy and the 2021 backlash.

When it comes to those affected by the Boston Marathon bombing, after people commiserate with victims and their families, there’s probably not a whole lot of sympathy left for the widow of bomber Tamerlan Tsarnaev, but a

GoPro continues to freefall. The personal video camera company that made a splash with clever marketing and innovative options is riding the rapids of a long string of bad luck. Now the stock has fallen again, to what CN

What did Toyota get wrong in its 2009-2010 recall crisis? A dated timeline, six communication errors and the lessons for crisis teams. Updated October 2026.

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TNT added Monday-night NBA doubleheaders in 2016-17, and in July 2024 the NBA signed 11-year deals with Disney, NBC and Amazon. Dated facts for sports media-rights teams.

Technology PR explained: what it covers, who to reach, a launch timeline, how to handle security incidents, how to measure results and choose an agency.

Thanks to the Harvard Business review, we have a wonderful list of business tips to argue about, ponder on, and debate. Sure, it’s not what you could call comprehensive, but it’s certainly good enough to touch off some c

Chris Burch built a $140 million sweater business at Ithaca College, then backed Voss Water before his own billion-dollar fashion-industry exit in 2012.

The 2016 NBA Draft, held June 23, 2016, set a record for international players and followed the league's jersey sponsorship vote by two months. Dated facts for sports PR teams.

Rio 2016 Olympics faced Zika, polluted water and a state financial emergency weeks before opening. See the dated timeline, the response and the lessons.