Perspectives

Is public relations a desk job? See what the BLS says, which PR tasks are desk or field work, how the mix changes by level and employer, and how to try it.

Often, great leadership is about finding the balance between pushing followers to achieve their goals and making sure that they don't end up overwhelmed and burnt out. Managers are just like anyone else in the workforce

USOC and Larry Nassar: how CEO Scott Blackmun's 2018 exit unfolded, what the committee did, what the review found and what institutions can learn from it.

Knicks marketing strategy: how the franchise built a $9.75 billion brand while losing, and what the 2026 NBA title, first since 1973, means for sponsors.

Why was American travel to Pyeongchang 2018 low? Sourced ticket data, a traveler survey and North Korea tensions, and what this page got wrong. Oct 2026 update.

Why did NBC pick Katie Couric to host the Pyeongchang 2018 opening? Sourced dates, reactions and ratings, and what this page got wrong. Oct 2026 update.

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn

The Uber data breach cover-up ended in a conviction of its security chief. See the timeline, the $148M settlement and what changed in breach disclosure.

Jerry Jones vs Roger Goodell in 2017: how an owner's public revolt over a contract extension played out, what it cost him, and what it shows about owner voice.

Rewritten and updated June 2026. Original 2017 perspective preserved; AI Communications layer added below. The original Haute Living interview Haute Living took a look inside my office, the most essential items on my de

Throughout the past month, the executives at 5W have repeatedly been approached by the media for our opinions on the major missteps made by a variety of widely recognized brands. Here’s a quick debriefing on the latest b

In 2017 I called SpaceX's rocket landing impossible. This month, a single booster flew for the 35th time. What was impossible is now infrastructure — and the same shift is happening to PR.