Wells Fargo's fake-accounts scandal broke in 2016. Ten years later, the AI engines still surface it in every answer. The difference between a news-cycle crisis and an engine-cycle crisis — and what displacement publishin
Digital marketing spent two decades optimizing for clicks. The AI engines don't send clicks — they give answers. The five shifts from SEO to GEO, impressions to Citation Share, campaigns to corpus architecture.
Influencer campaigns that don't produce engine-readable authority are buying attention without building infrastructure. How AI Communications transforms influencer marketing from social spend to corpus architecture.
The PR News Hub — a weekly briefing on agency moves, funding rounds, crisis cases, and AI Communications shifts. Published every Tuesday at 1 PM EST on Everything-PR.
A PR firm in 2026 does two jobs — earn media coverage and engineer AI citation. Here's how to choose a firm that operates in the era you're actually in.
A plain-language checklist PR teams can run before publishing: source citations, structured answers, schema markup, and AI bot crawlability for GEO citation.
HARO shut down and returned as Connectively, now flooded with low-quality AI pitches. Here are the real alternatives that still earn press coverage.
ChatGPT Search doesn't rank pages like Google does. Learn how it selects and cites sources, and what PR and communications teams should do about it.
A media relations strategy for busier reporters: research first, personalize the pitch, respect embargoes, and build relationships between news cycles.
PR measurement, from a founder who has watched agencies sell volume for a decade. The seven KPIs that matter, and how to pick three to five.
Spokesperson training from a 23-year practitioner: the message-and-bridge technique, a drill checklist, and how to handle the question with no good answer.