Perspectives

A corporate apology holds up when it names the harm, owns it, states a dated fix and uses the right speaker. See five parts tested on three real cases.

Use this crisis statement template to draft a holding statement, apology, breach notice, recall notice and executive statement before an incident hits.

CBD brands lose the AI citation share race because paid ads stay restricted and most CBD content lacks the sourced, named facts AI engines actually quote.

A new 5WPR study tested whether celebrity-backed kitchen brands earn more AI visibility than established players. They didn't, and the gap matters for every brand.

Ronn Torossian on 25 years of 5WPR, two of its hardest-working alumnae, and why Kim Kardashian's SKIMS keeps hiring from the same trusted circle she's always built with.

Defense public relations explained: the six audiences, trade press, trade shows, crisis response, GAO scrutiny, funding trends and a first-steps checklist.

Ronn Torossian on why Google's SAFE system for AI slop detection makes AI Communications, not just SEO, the defining platform risk heading into 2027.

5WPR is a cybersecurity PR firm running Check Point, Huntress, and Sysdig campaigns, backed by 5W AI Communications research on which vendors AI engines cite.

5W AI Communications built the Luxury Watches AI Visibility Index, ranking 25 brands by how often ChatGPT, Claude, and Gemini name them the best luxury watch.

Collectibles PR now runs on AI citation logic. Ronn Torossian on why auction houses, card brands, and watch dealers need a citation strategy before the next hype cycle, not during it.

Seth Semilof on what the 5WPR and Haute MD cosmetic surgery search study means for how aesthetic practices should plan content, state by state.

Ronn Torossian on why the colleges enrolling the most American students are the least visible in AI-assembled admissions answers, and what a new audit found.