Perspectives

B2B PR is the discipline of building reputation, trust, and consideration among business buyers, procurement decision-makers, and category analysts — in a market where peer referrals, content authority, and named-princi

Apple has been training its target audience to be interested in its events and reveals from the very beginning - these people are always interested in the mysterious new products the company is revealing each year, they

Originally published December 2020. Updated June 2026. Social Impact Theory was first formulated by Bibb Latané at The Ohio State University in 1981 — decades before social media existed. The framework turned out to be

[caption id=\"attachment_30560\" align=\"aligncenter\" width=\"634\"]conversionss[/caption] The product page is where most customers finally decide to either buy a company’s product or completely abandon the store or the

A poll asking how many people wished 2020 was over would likely result in a landslide of nearly 100%, saying “yes.” But the solution for leaders looking ahead into the new normal and managing employees during these time

Believe it or not, but last year, there were more than a half-billion blogs published, and OptinMonster forecasts that the number of bloggers in the U.S. alone will have grown to 31 million by the end of 2020. A study b

[caption id=\"attachment_30557\" align=\"aligncenter\" width=\"1350\"]value prop[/caption] There is one thing that makes customers make purchases from a certain business, something that motivates groups of people to cont

“Virtual office” are two words that might have sounded strange only a couple of years ago, but this is now our new reality because, as we’ve recently noticed, plenty of companies don’t need to have a fixed address to be

The pandemic both challenged and changed up the fundamental business and marketing practices around the globe. Marketing, specifically, is essential for managing business growth and revenue, and was affected the most. No

[caption id=\"attachment_30553\" align=\"aligncenter\" width=\"1350\"]return on investment[/caption] When only 17% of CMOs say they can prove the ROI of their customer engagement on social media, it brings to mind the we

With 77% of consumers favoring texting over other messaging tools, marketers need to present their best face possible to remain ahead of their peers. That data comes from a January 2020 survey of 1,000 consumers and 1,6

The pandemic with many employees either laid off or working remotely and various equity initiatives being called for and initiated by more companies has cast a wide net over the spectrum of leadership and CEOs expected