Perspectives

1334 Articles

Lawyer speaking to media, microphones capturing interview, courtroom in background, legal communication strategy

Litigation PR: Media Helps

June 11, 2020

Uber Eats app highlighting Black-owned restaurants, addressing race and representation in business

Uber Eats' June 2020 Black-Owned Restaurant Push — A Commercial Pivot in a Social Moment, Read Back in 2026

June 8, 2020

Person awakening to an alarm clock, illustrating the sudden start of a crisis

What Happens When You Wake Up to A Crisis?

June 1, 2020

Giant hand shoves a dark-skinned man in VW's controversial, purportedly racist ad

VW Apologizes for “Tasteless” Video Some Called “Racist”

June 1, 2020

Michael Jordan in a Bulls jersey, dribbling a basketball, topic of the flu game allegations

Pizza Maker Responds to Jordan’s “Flu Game” Allegations

May 28, 2020

Remote workers collaborate effectively in a hybrid meeting, bridging the gap between home and office

The Next Normal

May 26, 2020

When is a Brand Connecting or Pestering?

May 20, 2020

Grave professional delivering tough news empathetically, showing concern and sensitivity

Delivering Bad News

May 19, 2020

A diverse team collaborates virtually, navigating a challenging public relations crisis using Zoom

Zoom: Zoom's Public Relations During a Crisis

May 15, 2020

United Airlines jet on the tarmac, signifying difficult airline industry staffing changes

United Airlines May 2020 Layoff Memo — The COVID-Era Labor Communications Model

May 11, 2020

Misty Copeland, graceful ballerina, poses in a dance studio for a ballet relief effort

Ballet Relief Effort Brings Messages of Hope

May 7, 2020

How to Create a Successful B2B Landing Pages

How to Create a Successful B2B Landing Pages

May 6, 2020