Perspectives

571 Articles
Two people shaking hands over a business agreement, signifying appreciation and gratitude

The Reply Is the New Marketplace

Every conversation now ends in a reply. Not a search result. Not a feed. A reply. The buyer asks ChatGPT what to buy. They ask Claude who to trust. They ask Perplexity what's worth the money. The reply is the marketplace

Lifestyle PR professional collaborating with well-known brands for product promotion

Lifestyle PR & Dealing With Big Brands

I had dinner tonight with the CMO and VP of Marketing of a Fortune 10 company – Literally, one of the largest companies in the world. They, naturally are in business with large PR firms and the nearly 3 hour dinner was t

Hands reaching from desks in a playful competitive office environment

Play to Work & Work to Win - How To Succeed in PR

So, summer’s officially over and wow are people coming out of the woodwork even today the 1st day back. Heard back from people I haven't heard from since July … Of course we were working (I was here all day Monday to get

A mother and baby smiling, representing the new lifestyle PR division focused on moms

Launch of the Lifestyle PR division

5WPR has their finger on the pulse of the ever expanding mom market, so much so that Ronn Torossian recently launched an exclusive consumer lifestyle pr division focused on all things Mom and Baby. Why? Because we know t

Shiloh Jolie-Pitt, in an early media appearance, showcases a product placed by 5WPR

We Secured the Top Product Placement in the World

The biggest product placement in the world is no longer in a movie. Not the Bond car. Not the Oprah list. Not the Super Bowl ad. It's a sentence inside ChatGPT. When a buyer asks the engine who to consider, the brands na