Perspectives

When fashion designer Laura Ashley said,” We don’t want to push our ideas on to customers. We simply want to make what they want,” she certainly wasn’t addressing strategy to her marketing people. CMOs know that push no

When American humorist and the author referenced the internet and wrote, ”…..transforming society and shaping the future through chat,” he was way ahead of most CTOs. Besides being widely used for chat rooms, chat today

[caption id=\"attachment_30587\" align=\"aligncenter\" width=\"1350\"]leadership excel[/caption] After the social upheavals of 2020 and the pandemic, nowhere has a manager’s role been so valued than in the workplace. For

Many different industries have been undergoing difficult times due to the pandemic, especially those in the services industry, such as travel or leisure. In fact, according to some recent surveys, over 20% of business o

[caption id=\"attachment_30584\" align=\"aligncenter\" width=\"1350\"]digital advertising[/caption] A successful digital advertising campaign boils down to a few different factors. Targeting the right audience, convertin

[caption id=\"attachment_30582\" align=\"aligncenter\" width=\"1350\"]omni channel marketing[/caption] Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce

[caption id=\"attachment_30305\" align=\"aligncenter\" width=\"1351\"]influencer[/caption] Businesses that invest in influencer marketing , whether through funding the campaign to get exposure to a new audience or by sen

Who would have known? A year after Facebook launched in 2005, just 5% of Americans had jumped aboard social media. According to Pew Research, fast forward to 2019, where the percentage of American adults using social me

Not yet using Pinterest to market? Perhaps this will change some minds. Pinterest was the fastest site to reach 10 million unique monthly visitors and, as of the third quarter of 2019, had 442 million active monthly user

[caption id=\"attachment_30575\" align=\"aligncenter\" width=\"1325\"]gen z[/caption] When Yoda delivered part of his memorable line, “Do or do not” from the popular Star Wars Episode V: The Empire Strikes Back movie in

Successful marketers know the marketplace is constantly evolving and that they, too, must adapt to it. The pandemic threw an additional curve because it was neither expected nor anything any CMO had faced before. That w

[caption id=\"attachment_30570\" align=\"aligncenter\" width=\"1350\"]conversions[/caption] Nowhere are conversions more critical than in two arenas – football and marketing. In pro football, careers can be made or broke