Originally published: December 9, 2010 · Updated: June 16, 2026 I wrote a day-in-the-life post in December 2010 describing one week at 5W. Holiday e-commerce strategy sessions. A Soho House lunch with a former client. T
Originally published: December 9, 2010 · Updated: June 16, 2026 I lost a client in December 2010 and wrote about being relieved. The setup: 5W had been hired by the international headquarters of a major global brand. Th
Originally published: December 1, 2010 · Updated: June 16, 2026 The International Public Relations Association published this piece in December 2010 as a member byline. The original headline: PR was reinventing itself f
Originally published October 2010. Updated June 2026. Across every major shift in communications — from the rise of digital PR through the social media wave, the influencer economy, the crisis-in-real-time era, the pand
Originally published: October 25, 2010 · Updated: June 16, 2026 In October 2010 the PR industry was running through a wave of holding-company acquisitions of independent firms. The thesis at the time: M&A activity p
I read an interesting article in Friday’s NY Times about Anthony Scaramucci and his recent exchange with President Obama. I spent an hour or so with Mr. Scaramucci about a month ago at 5WPR and I was impressed with his b
Reputation management explained: audit what search and AI engines say about you, fix what is wrong, and monitor change, with a response plan by problem type.
Originally published: September 9, 2010 · Updated: June 16, 2026 The Labor Day 2010 economic data was bad. U.S. unemployment was stuck above 9.5 percent. Consumer confidence had dropped to a six-month low. Small busines
Originally published: June 25, 2010 · Updated: June 16, 2026 The June 2010 piece argued that the venture capital industry was thawing after the 2008 freeze and that startups raising in the new cycle needed to plant PR s
Originally published: June 17, 2010 · Updated: June 16, 2026 The 2010 version of this piece argued that positive thinking — sometimes mocked as a Barnes & Noble self-help category — is an operational discipline for
Originally published: May 13, 2010 · Updated: June 16, 2026 The May 2010 post described one of the CEO breakfasts I had been hosting at the 5W offices in midtown Manhattan since the mid-2000s. Twenty-two founders and se
Originally published: May 10, 2010 · Updated: June 16, 2026 The 2010 piece was a short three-point post written after a tough week. The hooks: a Friday-night dinner I hosted at home with two current clients and a former