Perspectives

1334 Articles

Acrobats in sparkling costumes perform, symbolizing Cirque du Soleil's return to the stage

Cirque du Soleil Announces Comeback Plans

July 6, 2020

Marketer's finger hovering over a computer mouse, pondering pay-per-click advertising effectiveness

Is PPC Back?

July 3, 2020

Protesters carry signs for racial justice, sparking country music group name changes

Country Groups Rebrand in Wake of BLM Protests

June 29, 2020

Psychic reading with crystal ball and swirling smoke for business insights

Marketing Clairvoyance

June 26, 2020

Tennis balls and an American flag net, symbolizing the return of US sports leagues

US Tennis Hopes Fans Tune In

June 26, 2020

Remote worker typing on a laptop, enjoying a flexible and modern work environment

The Future of Remote Work

June 23, 2020

Illustrating various customer service touchpoints through a journey map, highlighting key interactions

Customer Service Touch Point

June 22, 2020

IBM's pivot on AI in policing, raising questions about data and privacy

IBM Shifts Conversation on AI in Law Enforcement

June 22, 2020

James Bennet and Tom Cotton: The New York Times op-ed shake-up

Times Leadership Shaken Up Over Cotton Op-Ed

June 18, 2020

Hand holding a smartphone displaying customer testimonials, highlighting business growth

Using Testimonials and Reviews to Boost Marketing Efforts

June 15, 2020

Macy's bags and shopping carts indicate revived department store sales

Macy’s Numbers Signal a Department Store Comeback

June 15, 2020

Diverse hands collaborating around a central plant, symbolizing growth and teamwork leadership

Leadership Styles in PR

June 12, 2020