Perspectives

1334 Articles

Use Digital PR to Give Brands Identity

March 5, 2020

Portrait of Hamed Wardak, entrepreneur and son of Afghanistan's former defense minister

Hamed Wardak: Entrepreneur Of The Week

February 28, 2020

A Burger King paper crown, advertising an edgy new ad campaign

Burger King’s New Ad Campaign Turning Heads

February 27, 2020

Diverse Gen Z individuals engaging with technology and social media for marketing strategies

Gen Z Marketing

February 24, 2020

Commissioner Manfred's controversial comments about the Astros, fueling MLB's ongoing scandal

MLB Commissioner Apologizes for “Disrespectful” Comments

February 21, 2020

Upset baseball player on a field, reflecting on the cheating scandal in sports

Astros Sign-Stealing Scandal — 6-Year Institutional-Cheating Crisis Communications Case Study

February 18, 2020

Happy customer shaking hands with representative, indicating excellent client service

Effective Client Service in 2020

February 17, 2020

Young woman pinning an image on a laptop, optimizing for Pinterest marketing

Pinterest Marketing in 2020: Selling on Pinterest

February 14, 2020

A hand holding a phone, displaying a video, illustrating the impact of video marketing

The Undeniable Power of Video Marketing

February 10, 2020

Woman analyzing data on a laptop, understanding digital media marketing metrics

Digital Media and Influencer Marketing Metrics That Work

February 10, 2020

Woman at a laptop, surrounded by shopping bags, showcasing modern retail merging online and offline

Digital Marketing with a Brick and Mortar Experience

February 4, 2020

What is the Future of Influencer Marketing?

February 3, 2020