One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. Due to the prevalence of digital outlets, there have been many new platforms whe
This was already going to be a strange U.S. Open. With some of tennis’ top stars not even bothering to show up for the competition due to COVID-19 concerns, most expected tennis superstar – and number 1 ranked player –
Josh Gordon may be out of chances, but the Seattle Seahawks are going to give the “embattled” wide receiver one more shot if he’s cleared to play this season by the NFL. The ‘Hawks recently signed Gordon to a one-year d
This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. With social distancing as the main rule around the world, brands
For years now, ESPN’s stable media channels have obeyed a hard and fast rule: “Stick to sports.” That rule was in play a few years ago when the network denounced an employee, Jemele Hill, for tweeting negative comments
Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for a return to the comic fun of those earlier films. Still, Batman’s newly-released trailer, s
It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traf
Kyle Larson races for NASCAR, a sports brand that has spent some time this year, making strides in improving the racially-tinged stigma on the brand. However, Larson had also been branded. In fact, a recent story in the
Ask any racing fan, and they will tell you there’s absolutely no substitute for being there, in the stands, on race day. This year, though, has closed many of those stands to live spectators, making TV and the internet
Tests have been used for centuries to find out how much we know or to learn more about one thing or another. Social testing achieves both and can help drive better ROI for brands. But this also flies in the face of those
Originally published August 12, 2020 covering NFL chief medical officer Dr. Allen Sills on COVID protocols. Refreshed June 2026 with the six-year retrospective on league pandemic communications. In August 2020, NFL chie
When a producer succeeds in creating and broadcasting a popular television program these days, it’s almost a guarantee that there will be critics, both professional and amateur, letting the world know everything they th