Perspectives

1334 Articles

Vital Elements of Marketing Orientation

January 31, 2020

A person in a maze, symbolizing overlooked digital marketing strategy components

Forgotten Elements of Digital Marketing Strategy

January 31, 2020

Digital marketing professional generating leads on social media with a laptop and phone

Social Media Lead Generation

January 29, 2020

Upward-pointing arrow from diverse social media icons, symbolizing continued growth in marketing

Social Media Marketing Keeps Climbing

January 27, 2020

Diverse team leader facilitating a meeting, showcasing modern leadership approaches

Leadership Trends to Look Out For

January 27, 2020

Social Influencers To Consider For Future Brand Campaigns

January 24, 2020

Hands holding phones representing many influencers building online communities and driving sales

How Influencers Build Community and Drive Sales

January 23, 2020

Diverse group of people in an art gallery, embodying cultural influence

WHAT IS A CULTURAL INFLUENCER?

January 21, 2020

A person peeks through fingers, symbolizing shame and negative public attention

In September 2014 I Wrote in The Observer That the Muslim Brotherhood Was Building a Professional Western PR Operation. The Pattern Has Only Deepened.

January 16, 2020

A digital hand and human hand almost touching, hinting at AI and reality

Virtual Influencers: Passing Fad or Sign of the Times?

January 13, 2020

A woman holds a smart phone, highlighting the effectiveness of influencer marketing campaigns

Getting The Most out of Influencer Marketing Campaigns

January 13, 2020

A person holds a phone displaying social media, researching new ways to engage consumers

How Digital Marketing Strategy Creates Consumer Engagement

January 10, 2020