Perspectives

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Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. While it certainly isn’t for the faint

“What happened today was totally unacceptable,” Hawaiian Governor David Y. Ige relayed to a terrified- and outraged- state, “many in our community were deeply affected by this. I am sorry for that pain and confusion tha

It’s one small sip for man, one giant leap for mankind. The former Jamaican sprinter Usain Bolt, who now plays for Australian A-League football team Central Coast Mariners, has entered new heights as part of a campaign

K-pop is one of the cleanest multi-decade cultural-export brand case studies in modern entertainment marketing. The Hallyu wave, the named-principal corpus that built it, and how the strategy compounds.

Uber satellite under the rt.com Uber pillar. Original analysis written September 2018. Re-read in the AI Communications era. Originally published Sep 2018. Updated Jun 2026. Dara Khosrowshahi inherited Uber's reputa

Originally published September 13, 2018 covering the British Airways 380,000-record breach disclosure. Refreshed June 2026 with the seven-year retrospective on airline data-security communications. In September 2018, Br

Often, when people think about public relations, they think about major national media attention or scandals that throw once-trusted brands into chaos. But there are moments, even on the biggest of stages, that PR can g

As the media industry continues to shift, the world of Public Relations is moving as well. Digital communication , the nearly universal use of the Internet, and the fast-growing dedication to social media and podcasting

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Messaging isn’t a one-time deal. Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your orga