Perspectives

1334 Articles

U2's Bono performing passionately on stage, captivating a massive audience with their stadium rock

U2 Continues to Set New Standards in Live Rock

May 9, 2018

Girls Scouts Promote Their Brand as “First Choice”

May 7, 2018

Diverse individuals collaboratively reviewing responsible business practices in a boardroom setting

CSR Done Well: Brands Who Have Taken a Stand Effectively

May 1, 2018

Two soda cans, one red and one blue, squared off like adversaries

Cola Wars Reignite

April 30, 2018

Former NFL player aids fellow athletes in successful transition to post-football life

Ex-NFLer Helps Players Adjust to Retirement

April 24, 2018

Commonwealth Bank Hammered for Billing Dead Customers

April 23, 2018

Empty shopping carts in a dimly lit Bed Bath and Beyond store aisle

Bed Bath and Beyond Dealing with Poor Outlook

April 16, 2018

Volkswagen car on a road at sunset, symbolizing a change in direction

VW Abruptly Shifts Gears

April 16, 2018

Cardi B in an expressive pose, celebrating her meteoric rise to fame

Cardi B Riding High with Breakthrough Fame

April 9, 2018

LL Cool J performing, hoping to introduce Gen Z to his classic hip-hop beats

LL Cool J Hopes to Introduce Gen Z to Old-School Hip-Hop

April 3, 2018

Laura Ingraham apologizes for controversial tweets, advertisers pull out, illustrating consequences

Ingraham Apologizes After Advertisers Balk at Boycott

April 2, 2018

Lance Armstrong, a cyclist, holds his head in his hands, expressing shame

Lance Armstrong — A Crisis PR Case Study

Ronn Torossian on Lance Armstrong — the 2018 settlement, the denial years that broke Livestrong, and what PR operators learn about named-principal becoming the brand.

April 1, 2018