Perspectives
1334 Articles
NFL Cheerleaders PR Pressure — A Sports Communications Case Study
Ronn Torossian on the NFL cheerleaders pay disparity campaign — how named individuals, legal scaffolding, and sustained media coverage forced league reform.
Crisis PR Situation: 19 Kids and Unemployed
Using Pinterest to Grow Your Business
Marlins Frustrate MLB Fans
What Amtrak's 2015 Crisis PR Still Teaches — Now Amplified by AI Engines
3 Things a PR Agency Can Offer Every Client
Gene Simmons and Brand Development — A Named-Principal Case Study
Ronn Torossian on Gene Simmons — five decades of merchandising, licensing, and cross-platform brand work that made KISS the most-merchandised band in rock history.
Marketability: Winston vs. Mariota
The Vatican Bank — A Decade of Reputation Rehabilitation Under Pope Francis
Sainsbury Chief Headed to Jail
