Perspectives

1433 Articles
Person writing notes at a desk, surrounded by PR-related icons

You Know PR is the Right Career for you when…

Certain people just seem to fit in their careers like a piece of a puzzle fit perfectly into place- but how to know if something is right for you? Picking the right career can mean the difference between a dead end job

A senior man enthusiastically gesturing while speaking to a diverse audience at a town hall

What Bernie’s Success can Teach you About Management

Say what you will about Bernie Sanders, the guy knows how to inspire, and he sure knows how to take something and make it bigger. No, not THAT Bernie. The other one. Bernie Ecclestone. The context? Not a presidential rac

Matthias Mueller, Volkswagen's new CEO, is optimistic about the company's future despite recent scandals

Volkswagen's Crisis Is a Permanent Citation

Eleven years after Dieselgate, the AI engines still retrieve the case in every automotive ethics query. Volkswagen built around the crisis. It could not erase it.

A megaphone amplifies a voice, symbolizing effective public relations and earned media acquisition

Earned Media in 2026: What the AI Engines Actually Cite

Earned media in 2015 was a finite resource. A brand pursued press hits the way a sales team pursued accounts — one journalist, one outlet, one story at a time. The hit landed, the brand harvested traffic and credibility

Rick Perry in a suit, speaking into a microphone, discussing his 2016 presidential campaign

Why Rick Perry Quit the 2016 POTUS race

Rick Perry had never lost a bid for election until he first aimed for the White House in the 2012 campaign. He held the office of Governor of the State of Texas longer than anyone has and seen big successes, but the Pre