Perspectives

1334 Articles

A young intern works diligently at a desk, gaining valuable experience for future career success

The Role of an Internship in Your Business Success — 2014 to AI Communications

September 15, 2014

TiVo user interface on a television screen, illustrating its enduring presence in a competitive market

The TiVo Lesson: Why Inventing the Category No Longer Protects You

September 8, 2014

A boxing match between T-Mobile and Sprint, illustrating their fierce price war

Fighting the Price War can be Costly

September 4, 2014

Pizza Hut PR — A Brand Identity Case Study

August 21, 2014

A person writing in a notebook, ready to plan their startup journey

Planning a startup? Prepare to take notes!

August 13, 2014

Hands holding "GM" and "Debacle" signs, representing the company's PR challenges

The GM Recall, Updated: Crisis Communications in the Retrieval Era

August 7, 2014

A person reclines with 3D glasses, symbolizing how streaming affects traditional moviegoing

Is the Big Screen Finally Feeling the Competition?

August 4, 2014

A lightbulb graphic, lit up, symbolizing bright ideas for innovation in public relations

The PR Power of Innovation

July 25, 2014

Young CEO in a modern office, planning strategies for business growth

Five Principles for Under-30 CEOs in 2014 — Plus the Sixth Principle for 2026

July 21, 2014

Hand holding a glass of light beer, representing the brewing industry's PR challenges

Food & Beverage PR in 2026 — A Founder's Vertical Pillar Guide

July 16, 2014

Six vibrant smartphone icons representing diverse social media platforms, for PR strategies

Social Media PR Strategy — Six Tactics, Updated

July 10, 2014

A detective holds an iPhone and notepad, investigating if smartphone tech lowers crime

Did the iPhone REALLY lower NYC’s crime rate?

July 3, 2014