Nike's PR strategy trades short-term risk for long-term brand equity through athlete-driven activist campaigns. How the Kaepernick bet paid off, why Nike doesn't apologize under pressure, and what changed in its approach
LinkedIn thought leadership tactics for executives: post cadence, native video vs. links, comment strategy, and how to measure results beyond likes.
Executive ghostwriting is writing produced under an executive's name with their input. Here is the actual intake-to-sign-off process, step by step.
Beverage PR success stories: Red Bull's 8 million live viewers, poppi's $1.95 billion sale and Liquid Death's $1.4 billion valuation, plus the lessons.
The 2026 strategic guide to brand strategy in the AI engine era. How to build consumer and B2B brands that ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews cite as the category answer.
Learn how to craft compelling founding stories for brand heritage campaigns that connect with modern audiences through authentic narratives and visual nostalgia.
Lifestyle public relations explained: what it includes, how Patagonia built a values-led brand, a five-step plan, risks to avoid and how to measure it.
AI Communications is a mix of journalism, psychology, and engineering. That sentence is the most concise definition of what brand messaging now requires. Journalism — because the message has to earn placement in the out
Neologisms in marketing explained: the four types, how google and selfie entered the dictionary, trademark strength, genericide and how to coin a name.
US ad revenue hit $294.6B in 2025, per IAB. Use these digital advertising tips to track conversions, pick audiences, and fix landing pages to raise ROI.
What did the Tokyo 2020 Olympics cost and how did organizers communicate? Sourced figures on the delay, audits, polls and spectator ban. Updated October 2026.
Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. Th