Most brand social media is wallpaper. A few moments each year break through and get remembered. Those are the ones worth studying — because the pattern behind them is the same pattern that now wins inside AI answers. Wh
The term ‘advergames’ comes from a merging of the terms ‘advertisement’ and ‘games’. This type of strategy promotes brand awareness and improves engagement. It provides a platform for a very subtle type of advertisement
Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders. The digital revolutio
Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion. When consumers look at, use, and share well-designed products, it leads to happy associations with
While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve. If the company has made the decision that it needs to de
One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. Not only do these virtual events benefit
Recently, a car dealership from a small town in Minnesota, which was known among the locals for its interesting commercials, ended up receiving some help for its latest TV ad. The help came directly from the writers of H
Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab coa
Luxury brand marketing has moved inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The Ferragamo case shows how the architecture wins.
Originally published August 2021. Updated June 16, 2026. A neologism is a new word — and in the AI era, naming is the first move in a brand's retrieval strategy. Three categories of marketing neologism, four tests for co
These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it's becoming harder to reach the audience and get positive resul
[caption id=\"attachment_30714\" align=\"alignnone\" width=\"1051\"]sales strategy[/caption] There is a certain skill to virtual selling that plenty of companies hadn’t embraced, let alone mastered at the start of the pa