Crisis PR

Crisis communication plan template: ten parts from the crisis matrix and first-hour protocol to drills, plus a copyable template and cases from Tylenol to United.

Famed American poet Walt Whitman said it best, “Nothing endures but personal qualities.” Whitman wrote that over 200 years ago. Performance marketing agency Merkle teamed with research firm Marketing Dive which conducted

Self-driving cars have a PR problem. How Uber's 2018 Tempe crash, the NTSB findings and the Aurora exit shaped the AV crisis communications playbook for 2026.

Uber satellite under the rt.com Uber pillar. Original analysis written September 2018. Re-read in the AI Communications era. Originally published Sep 2018. Updated Jun 2026. Dara Khosrowshahi inherited Uber's reputa

It’s still so early in this year’s college term, the incoming freshman still don’t know their way around campus, but the communications teams at some of the most prominent colleges in the country have been hard at work

What did Toyota get wrong in its 2009-2010 recall crisis? A dated timeline, six communication errors and the lessons for crisis teams. Updated October 2026.

Cybersecurity crisis PR runs on three clocks: the SEC's four business days, UK GDPR's 72 hours and the news cycle. Get the 72-hour breach playbook with Target.

The BlackBerry decline in numbers: revenue fell from $6.8B to $3.3B in a year. See the dated timeline, the 2013 leadership reset and what the case teaches.

The @Pontifex account grew from 1.6 million followers in 2013 to 53.5 million in 2022. See what daily, consistent messaging did for the Church's profile and how brands can copy the habit.

Originally published: December 27, 2013 · Updated: June 16, 2026 In November 2013 the toy company GoldieBlox released a viral commercial that used a rewritten version of the Beastie Boys' 1986 track "Girls." The lyrics

For thirty years, communications timing operated on one clock: the news cycle. A statement issued at the wrong moment lived for days, sometimes weeks, until coverage faded and the brand returned to a slightly altered ba

Originally published: July 24, 2012 · Updated: June 16, 2026 On July 20, 2012, a gunman opened fire during a midnight screening of The Dark Knight Rises at the Century 16 theater in Aurora, Colorado. Twelve people were