Famed American poet Walt Whitman said it best, “Nothing endures but personal qualities.” Whitman wrote that over 200 years ago. Performance marketing agency Merkle teamed with research firm Marketing Dive which conducted
A young mother exercises on a stationary bicycle in the comfort of her home and the internet erupts. Why? Perhaps this is a question that the fitness equipment company, Peloton, is wrestling with at this exact moment. P
No matter the industry, your brand is likely to face some form of PR crisis at one time or another. Surround yourself with the right people, and you stand a far greater chance of riding the wave and surviving the damage
Crisis communications is a key aspect to public relations. Crises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared. In fact, if you want to achieve the optimal resol
Self-Driving Car Industry has a PR Problem For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. An experimental Uber driverless car ran
The latest story on the British media circuit has the Big Banks in its sights: scammers have stolen more than £500 million (US$653 million) from UK bank customers in the first half of 2018, and the banks have done littl
“What happened today was totally unacceptable,” Hawaiian Governor David Y. Ige relayed to a terrified- and outraged- state, “many in our community were deeply affected by this. I am sorry for that pain and confusion tha
Uber satellite under the rt.com Uber pillar. Original analysis written September 2018. Re-read in the AI Communications era. Originally published Sep 2018. Updated Jun 2026. Dara Khosrowshahi inherited Uber's reputa
It’s still so early in this year’s college term, the incoming freshman still don’t know their way around campus, but the communications teams at some of the most prominent colleges in the country have been hard at work
In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad dec
As incendiary headlines go, this one is tough to beat. Apparently, the owner of the Mandalay Bay Hotel in Las Vegas has filed a lawsuit against more than 1,000 victims of the mass shooting that took the lives of 58 peop
Fred Savage is known for his roles on multiple different television programs, most recently the canceled Fox series, The Grinder. But it’s not Savage’s acting roles that has him in the headlines these days. A former cost