The world has really gone mad.

Monday night, during the national title college football game between Alabama and Notre Dame, 73-year old ESPN Sportscaster Brent Musberger said to his broadcast partner (a former quarterback) “You quarterbacks get all the good-looking women” when showing Former Miss Alabama Katherine Webb who was in the crowd watching her boyfriend, quarterback AJ McCarron.  He then called her a “lovely lady” and what a beautiful woman! Wow! Whoa!”as cameras showed Webb sitting with McCarron’s family.

For this the day after the game, ESPN entered crisis public relations mode and ESPN vice president of communications Mike Soltys commented “…we apologize that the commentary in this instance went too far.”

Inappropriate for ESPN to apologize, or what went too-far? Did not every red-blooded male watching football think the same thing? What has the world come to that a sportscaster cannot comment on a beautiful woman at a football game? One cannot call a Miss Alabama USA beautiful at a football game? Out of place political correctness.

Others have then further slammed Musburger for saying “If you’re a youngster in Alabama, start getting the football out and throw it around the backyard with Pop.”  Is that not what every American movie is made of? The quarterback with the beauty queen? What’s wrong with saying it – and kids wanting it?

As Webb herself said: “I think the media has been really unfair to him.”

Rightfully, the attention has only helped Webb as her Twitter followers increased from 2,300 to over 220,000 (as of this writing).

Ronn Torossian

5WPR

 

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.