PR Strategy
88 Articles
How-to and planning: PR plans, media relations tactics, measurement, pitching and agency selection. Also covers brand building, launches and brand case studies.
Thought Leadership PR for HR Tech Companies: 2027 Guide
Product Launch PR Campaign Cost: Budget by Scope and Tier
What Retail Brands Can Learn From The Skims Advent Calendar Response
I’ve watched many brands botch an apology, but Skims' response to the criticism over their advent calendar was the opposite of a botch. After TikTok unboxing of its $148 advent calendar hit 47.7 million views, Skims emai
Respond to a Negative Review or Article: 2026 Playbook
Off the Record vs On Background: Rules and 5 Cases
Off the record, on background, not for attribution and deep background explained, with a comparison table, 5 dated cases, a script and a checklist for sources.
Awards Campaign Cost: Entry Fees and Budget for 2027
Press Release Cost by Distribution Tier: 2027 Price Guide
PR Firm Cost for a Startup: 5 Price Ranges for 2027
How Executives Get Quoted by AI Engines: 5 Steps in 2027
PR Budget Before Raising Capital: 3 Buckets for 2027
How founders should plan PR budgets before raising capital: a three-bucket framework, why proof comes first and what a crisis reserve should cover, with sources.
2027 4-Step Plan for Challenger Brands to Win Market Share
Challenger brands win crowded markets by naming the leader's gap and proving a claim. See how Avis and Dollar Shave Club did it and a four step plan to follow.