PR Strategy

A practitioner's plan to become a thought leader: pick a narrow topic, publish original views, earn outside coverage and measure whether anyone cites your work.

PR measurement works when it starts with objectives. See what to track, what to ignore and how AMEC's Barcelona Principles 4.0 shape a metric table you can use.

A PR founder explains what a pharma PR agency does around FDA rules and Regulation FD, what counsel must decide, and what to ask before you hire one, with a checklist.

A PR founder compares healthcare PR agencies in New York for biotech and digital health: audiences, rules, questions to ask and red flags, with a clear hiring test.

A PR founder breaks down healthcare PR pricing for a six month retainer: what published benchmarks show, what is billed extra and how to compare quotes line by line.

Circana found toy sales for adults reached $1.8 billion in Q1 2025, the highest of any age group. What that means for collectors, gift buyers and parents in a toy launch plan.

NAR's 2025 data shows 88% of buyers and 91% of sellers used an agent. What that means for developers, brokerages and proptech companies deciding who a real estate PR program should reach.

Launch PR works best as a twelve-week plan with one locked story, one exclusive, named customers and a crisis provision. Start here, then follow the guides.

Influencers drive beauty discovery, but editors and experts build the credibility that claims, retailers and AI answers rely on. A practical plan for beauty PR.

A PR founder explains how to win PR industry awards: what judges score, an entry template, the mistakes that sink strong PR campaigns and when to start.

A press release costs from nothing to several thousand dollars. A PR founder explains what writing and wire distribution cost and who should write yours.

Long-lead gift guide deadlines passed months ago. What still works in October: online editors, short-lead outlets, samples and creators, with timing facts.