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Macy's bags and shopping carts indicate revived department store sales

Macy’s Numbers Signal a Department Store Comeback

Not long ago, most retail market experts were forecasting the end of malls and their anchor department stores. More and more big brands were closing locations or going out of business altogether. Then came COVID-19 clos

Diverse hands collaborating around a central plant, symbolizing growth and teamwork leadership

Leadership Styles in PR

Peter Drucker, popular management consultant and author, summed up leadership styles best with his quote: “Leadership is lifting a person’s vision to high sights, the raising of a person’s standards to a higher standard,

Lawyer speaking to media, microphones capturing interview, courtroom in background, legal communication strategy

Litigation PR: Media Helps

Whenever a brand or corporation is involved in a lawsuit, the public starts focusing on what the business is and has been doing in the past, which evolves into speculations and rumors that could easily lead to damaging t

Person awakening to an alarm clock, illustrating the sudden start of a crisis

What Happens When You Wake Up to A Crisis?

Recently, the communications team at Franklin Templeton in NYC woke up in the middle of a PR Crisis. One of their employees was caught on camera in the now infamous “dog owner versus bird watcher” video. They had no war

Grave professional delivering tough news empathetically, showing concern and sensitivity

Delivering Bad News

Delivering bad news can be tough, especially when the people getting the bad news did nothing wrong. That’s been happening a lot recently, as many companies, large and small, have been forced to lay off or furlough grea

Misty Copeland, graceful ballerina, poses in a dance studio for a ballet relief effort

Ballet Relief Effort Brings Messages of Hope

As the powers that be ponder how to reopen Broadway, a ballerina not far away is busy making sure the show goes on, even if it means broadcasting from homes across the world. Working with Joseph Phillips, Misty Copeland

New Orleans Saints logo on a black background, representing effective communication in sports

Saints Announcement an Example of Effective Communication

As some in sports media have begun to talk about baseball and hockey coming back this year, there are others who are openly wondering if football will start on time. At present, most teams have not made any kind of anno

A Boston Red Sox player at bat, highlighting the ongoing sign-stealing scandal's consequences

Red Sox Deal With Consequences of Sign Stealing Scandal

Last week the world of sports rejoiced at the news that, someday soon, Major League Baseball might re-start. But it didn’t take much time for the other side of the argument to surface. From a sports PR perspective, the