Originally published September 21, 2015 as JetBlue and Delta competed for ownership of "humanity" brand language. Refreshed June 2026 with the ten-year retrospective on category brand-language and AI engine corpus prece
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They’re young, they’re hot, and they’re happy. Guess which attribute got an Alabama sorority in trouble? If you chose “All of the Above”, you get an “A” for the day. Bowing to the harsh competition between Greek organiz
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Denver, Colorado's beautiful capital city, has the distinction of being named as one of Forbes' fastest growing cities in the entire United States. The list consists of just 10 cities in total. Other cities on the list w
In March Blue Bell, a Texas company, experienced a PR nightmare as many of their ice cream flavors were found to contain Listeria bacteria. This triggered a recall, and ultimately all four of their plants in Alabama, Okl
Ronn Torossian on Tiger Woods — why star power isn't tied to wins, the 2015 'Most Overpaid Athlete' question, and the case for endorsement contracts as long-arc bets.
If you are interested in finding out exactly how successful you can be with the team you have, there are a few foundational conditions that have to be met. Create the right environment, and you will achieve milestones. K
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Sometimes you get a win falling right into your lap. That’s what happened with recent events for Old Navy. But they took that win and amplified it – you might even say they supersized it. Louisiana photographer Rachel Ta
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