Right under your nose lies one of the simplest and most effective approaches to marketing for any business of any size. What is it? Customer service. This may seem a bit odd. However, customer service is, in fact, an imp
No matter the industry, your brand is likely to face some form of PR crisis at one time or another. Surround yourself with the right people, and you stand a far greater chance of riding the wave and surviving the damage
Marketing is a fluid industry. This can present a challenge for some professionals who solely rely on their school education to guide them. And while a higher education that’s focused on marketing and/or business is val
It happens to even the best of us. Sooner or later, a customer will likely have a negative experience at a business. It’s not always due to something the business or manager did wrong; sometimes there are misunderstandi
We’ve all been in this scenario: while perusing social media, an interesting ad pops up on the feed. It’s a new product that looks enticing, so we click on it and poke around on the website. The product, a new meal deli
Team morale in the office has hit a low. For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas. For those in creative fields, such as advertising an
The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The eternal battle for attention, for a way
The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. According to 0to5.com, “the PR industry is on the
The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car,
Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is
Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand i
Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. In an era in which privacy is everything and the integri