Public Relations

320 Articles
Two smartphones display newsfeeds, representing the changing landscape of public relations

Winning In Public Relations With The New News

With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Tradition

Frontline managers engaging in collaborative training, emphasizing their crucial role in company decision-making

Leadership Training for Frontline Managers

Large companies should know that frontline managers should be given training and authority to act. Frontline managers are those noteworthy souls who, in most cases, oversee others efforts in a management role yet are giv

A CEO and team in a meeting, demonstrating effective lean management communication

Using Lean Management to Communicate in a Great Way

Lean management is a holistic approach to running a company and how your organization can benefit from this style of communication. As in most things, change starts at the top. Once you, as CEO, are convinced of the valu

A person uses a laptop, surrounded by illustrative Pinterest-style images, hinting at business growth

Using Pinterest to Grow Your Business

Pinterest has been around for quite a while now, at least in terms of a social media platform. People use it for a variety of reasons. If they are looking for ideas based on a theme or topic; if they want to know about

Three people collaborating intently at a table, representing the strategic teamwork of a PR agency

3 Things a PR Agency Can Offer Every Client

Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. While most business owners know what

A compass points towards "PR" on a map, symbolizing the industry's future direction

Where is the PR Industry Heading?

These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals and executives a

Shelter residents receive bottled juice and water, demonstrating community support for the vulnerable

The PR price of doing what needs to be done

When an Atlanta homeless shelter was in danger of having its water service terminated, an Atlanta area charity known as Hosea Feed the Hungry and Homeless stepped up and delivered hundreds of cases of bottled juice and b

A boxing match between T-Mobile and Sprint, illustrating their fierce price war

Fighting the Price War can be Costly

When you can’t compete on quality or product, you find yourself in a difficult position. Sure, there’s always service and price, but, when you have at least one major competitor in exactly the same boat, someone is boun

Pizza Hut building sign at night, symbolizing a potential change in brand direction

Pizza Hut PR — A Brand Identity Case Study

Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic