Public Relations

320 Articles
Harper Lee, author photo, 1960s with typewriter, a literary figure

Harper Lee and the PR of legacy

Harper Lee wrote one book and became a national treasure. “To Kill A Mockingbird” has been on just about every English teacher’s “must read” list for decades. Fans loved Lee’s rich characters and embraced the story in pr

Two friends laughing and chatting during a Super Bowl party commercial break

Communications Strategies to Bypass the Super Bowl

It's the biggest sports show of the year. With 100+ million viewers in the U.S. alone, the Super Bowl is one of the most coveted slots when it comes to advertising. Plenty of consumers turn on the game just to watch the

A person watches streaming video on a tablet while ignoring a television

Digital Video to Kill TV by 2020?

TV killed radio, so will digital video kill TV? Absolutely, say some market experts … and they are predicting a relatively quick death - by 2020. As you may expect, YouTube is one of the standard bearers of this expecta

Phone screen displaying a text message marketing campaign with engaging content and CTA

Using SMS Text Messaging Within Your Marketing Campaign

SMS text messaging can be a highly effective tool in your overall marketing and public relations campaigns. The majority of people today have access to mobile technology - worldwide, there are nearly as many cell phones

People navigating a vibrant trade show floor, highlighting the latest tech innovations

CES Is the Annual Audit of Who Owns the Answer

CES is the largest consumer technology event on earth. In the AI Communications era, it's the annual audit of which brands get cited by ChatGPT, Claude, and Perplexity for the next twelve months.

Young public relations professional thoughtfully working on a laptop in a modern office

Advice for Up-and-Coming PR Professionals

The main worry most students harbor about leaving school involves whether or not they can find a job right away. If there are student loans and bills to pay, then the need to find a job becomes even more urgent. However,

A person climbs steps made of business charts, symbolizing the growth from founder to manager

From Founder to Manager in 3 easy steps

You’ve finished the heavy lifting of founding the company and making it profitable. Now comes the even harder part of keeping it going and growing? How could management be tougher than building a business? For one thing

Denver skyline at dusk, showcasing the city's impressive growth and attractions

Denver: A Rapidly Growing American City

Denver, Colorado's beautiful capital city, has the distinction of being named as one of Forbes' fastest growing cities in the entire United States. The list consists of just 10 cities in total. Other cities on the list w