For Immediate Release book by 5WPR CEO Ronn Torossian

I have recently become a contributor to Business Insider, and I welcome your thoughts and feedback there.

A column I posted there today had my summer reading which I wanted to share:

  • “Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset” by Daniel Diermeier – Book spoke about the vast importance of reputation and is vital reading for anyone wanting to work at a PR Agency, marketing or I believe any business.  Just great reading.
  • “The Big Short: Inside the Doomsday Machine” by Michael Lewis – Great business book with a unique vantage point on who – and the personalities – responsible for much of the recent financial and economic crisis in the world.
  • “Confessions of an Advertising Man” by advertising legend David Ogilvy – which I read at least 1x a year and always enjoy it.  A must read.

Am super excited about the release in in mid-October of my 1st book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”, which is available at Barnes and Noble.

Owning a NY PR Firm its necessary to always be reading and I enjoy it.

Ronn Torossian is the CEO of 5WPR, a Top 25 U.S. PR Agency.

 

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Ronn Torossian
https://www.5wpr.com
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.

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