If you haven’t yet bought “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”, the PR book by Ronn Torossian, the Founder & CEO of 5W Public Relations go today to buy it.  It’s the only book written by a leading PR Agency executive.

In the book I discuss the definition of Public Relations & how public relations is needed by any business – “or anyone with a pulse for that matter.” There are candid insider stories from top-tier consumer brands such as Whole Foods, Louis Vuitton, Zappos, BP, Toyota, and others.  I discuss how to frame ongoing media debates, integrate new and old forms of media, and develop engaging content. We discuss stories from the front-lines of crisis PR, launch strategies, and its insider stories from the front-lines from Ronn Torossian, who Business Insider in 2012 called the “most intense, in-your-face PR man in New York.”

Endorsements come from diverse folks including: Paul Carlucci, publisher, New York Post, The Shark Daymond John (CEO of FUBU, Jay Sekulow, Chief Counsel for the American Center for Law and Justice (ACLJ), and Doyle Brunson, The Legend of Poker, legendary ten-time World Series of Poker Champion.

O’dwyers, the legendary PR Publication said: “Torossian’s book is for anybody who wants “to get it” when it comes to how PR can advance their personal and professional lives. 5W Public Relations chief Ronn Torossian has written a book about PR that is unlike any other that I’ve read in covering the communications business at O’Dwyer’s. For Immediate Release” is brimming with spunk and attitude. It’s a street fighter’s guide to PR.”

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“This Book is my desk reference of PR rules” said PR trade blog Everything PR.

The book is available at bookstores nationwide, including Barnes & Noble and online on Amazon.

 

Read more from Ronn Torossian:

Ronn Torossian on Facebook
Ronn Torossian on Medium
Ronn Torossian on LinkedIn
5WPR, Public Relations Insights & PR Firm
Ronn Torossian on Business Insider

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Ronn Torossian
https://www.5wpr.com
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.

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