Just to show you how powerful maintaining  your reputation online actually is, let’s look into the stepping down of one of tech’s biggest CEO’s. Recently, the dating website OkCupid played a role in bringing down one of the internet’s most powerful CEO’s, Mozilla’s Brendan Eich. Brendan Eich, who was pivotal in developing some of the world’s most cutting edge technologies, resigned under pressure. Eich was the CEO of Mozilla, the force behind the extremely popular Firefox web browser and creator of technologies such as JavaScript. 

Mozilla announced Eich’s resignation via a blog post. They explained that their organizational culture reflects diversity and inclusiveness, but Eich’s support of Proposition 8 did not match their views. Mozilla noted that Eich – who was only named CEO a few weeks earlier –  made the decision to resign on his own, “for Mozilla and our community.”

Eich was felled because he once donated money to support Proposition 8, the California measure that worked to ban same-sex marriages. Eich donated $1,000 in 2008, and today says he is not sorry that he did. Eich’s support for Proposition 8 became public immediately after he took the helm of Mozilla Official Site, and the public’s reaction was swift. Soon, it was evident that Mozilla was facing the backlash.

How did it happen? OkCupid published an open letter that was visible only to its clients who visited the site via Firefox. It called out Eich, and explained that clients would not be able to use Mozilla to access their website.

OkCupid was not the only company to show their support of gay rights, and their opinion that Eich should step down or let Mozilla face the public’s scrutiny. Backlash on Twitter drew Mozilla’s notice, too, as did outrage from Mozilla’s employees.

See also  What is Brand Reputation Management 

While this is not the norm–asking CEO’s to step down due to their lack of support of gay rights, it may help to create a real dialogue among corporations about whether their board’s personal beliefs should in any way affect their hiring choices.

 

Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian on SoundCloud

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Ronn Torossian
https://www.5wpr.com
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.

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