Email marketing might be an old-fashioned marketing technique for most companies, but it’s in for an overhaul in the coming years thanks to disruptive technology like AI, the blockchain, and more. With solutions like artificial intelligence, learning from campaigns and optimizing email open rates doesn’t have to be a time-consuming or complex process. Instead, AI is finally filling the gap between the offline and online shopping experience by making it easier to personalize connections.
Combine that with things like Blockchain technology, which is making transactions on the web more transparent through secure online trading, and you have web-based experience that’s sure to delight any customer. Here are just some of the ways that AI and technology like it could take your email marketing to the next level.
Analytics to Increase Open Rates
The average company has around three seconds to capture their shopper’s attention. This means that they need to make sure that they’re forming a personal connection with their customers as quickly and effectively as possible. AI-powered machine learning algorithms can help brands to learn which sending times, subject lines, and content are getting the most click-throughs, so that they can improve their campaigns faster, and with less initial investment.
What’s more, since today’s customers gravitate more towards companies who offer them a personalized experience online, AI can help brands to segment their audiences too, so that they can adjust each message to suit the needs of a specific buyer persona. This could lead to stronger relationships with customers, more repeat purchases, and an opportunity to outshine the competition.
Enhanced Lifecycle Marketing Opportunities
Finally, predictive analytics and AI have also changed the way that marketers generate useful insights about the customers they want to sell to. By leveraging behavioral, transactional, and intent-based data, predictive analytics ensures that marketers can send contextual emails to their clients throughout different points in the consumer lifecycle. This makes it easier to nurture customers through different stages in their buyer journey.
AI solutions can provide brands with insights into important metrics like time to first purchase, customer lifetime value, and the amount of time that it takes between purchases to convince a customer to come back to a store. All of this useful information can then transform into insightful marketing campaigns that help to nurture clients during the most important times in their decision-making journeys to drive a better ROI.
Ronn Torossian is the CEO and Founder of 5W Public Relations.
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