Perspectives

OpenAI apology in Australia: Jason Kwon told a Sydney inquiry the company should have reported the Medicare breach sooner. See the timeline and lessons.

Stephen A. Smith apology: he said sorry for a misunderstanding after his Lane Johnson comments. See how reporters replied and what a full apology names.

How to become a crisis PR professional: the career path, core skills, FEMA and APR training, BLS pay data, and a 12-month plan built on timed case drills.

Gartner predicts mass LLM adoption will drive a twofold increase in PR and earned media budgets by 2027. Here is why that is great news for brands and PR.

Cannabis public relations runs almost entirely on earned media since paid advertising is largely closed off. The core pillars, the licensing-aware crisis cycle, and why AI visibility matters now.

Brexit public relations is the work of explaining a political process whose dates keep moving. The 2016 to 2020 record, with the dated timeline and messaging lessons.

Parenting brand PR explained: safety rules, audiences by life stage, creators and disclosure, why to avoid guilt marketing, privacy, reviews and recalls.

5W AI Communications is a New York PR firm founded in 2003 by Ronn Torossian. See its history, services, awards and its 2024 shift to AI communications.

Almost three-quarters of social users switch after a missed reply. This social media marketing guide covers sales, leads, ads, customer service and metrics.

The six types of social media are social networks, social news, microblogging, bookmarking, media sharing and community blogs. See platforms, Pew data, PR uses.

A corporate apology holds up when it names the harm, owns it, states a dated fix and uses the right speaker. See five parts tested on three real cases.

Use this crisis statement template to draft a holding statement, apology, breach notice, recall notice and executive statement before an incident hits.