Perspectives

1420 Articles
PR professional explaining strategic communications to SaaS business leaders for growth

Public Relations and SaaS Businesses

Software as a service (SaaS) companies have a very distinct business model that's created to increase and ease adoption. However, to do that, these businesses also need to utilize a public relations strategy that will a

Brand reputation crumbling, a metaphor for PR crisis impact

Impact of PR Crisis on Brand Reputation

Originally published June 2022. Updated June 2026. A PR crisis impacts the reputation of a brand — and how the brand responds determines whether the impact compounds across years or fades inside a news cycle. Crises tak

Creative team brainstorming a stunning public relations campaign with colorful sticky notes

Creating Stunning Public Relations Campaigns

Through public relations campaigns, companies can positively influence their brand perception of the target audience by managing the communication with the general public and media outlets. Additionally, with great publ

Heineken bottle opener revealing a refreshing, foamy beer in a glass

Heineken’s Unique Bottle Opener

The success of a product depends largely on its relevance. A brand has to keep on figuring out ways to challenge itself and make a bigger impact. Heineken is a premium beer brand and is available in 192 countries. The b

Hotel guest checking in at reception desk, personification of modern hospitality experience

The Biggest Sales Trends of 2022

There’s always a lot to be learned from the willpower and mindset of successful sales professionals. They bounce back after setbacks and have routines and rituals that allow them to succeed despite challenges. Since the

An individual reading content on a tablet while a person works on a laptop nearby

Increasing Personalization in Content

Many companies have been trying to personalize the content they create for the target audience as much as possible, since that's common advice they get and is supposed to be one of the best ways to really engage with cu

Public relations professional explaining inbound marketing strategies to a client

PR and Inbound Marketing

PR and inbound marketing are crucial tools in a company’s marketing strategy. While PR and inbound marketing can share content, channels, and the tone of the brand - they may require different approaches for a successfu

PR professional crafting a cohesive brand image, essential for lifestyle businesses

The Role of Public Relations in Lifestyle Branding

Lifestyle branding is a term that refers to a company's ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a

Israeli flag

Getting Exposure for Israeli Companies

It's not every day that a company gets the chance to become a household name within its target market, and that's especially true for Israeli companies . To achieve that goal more easily, companies have to utilize the r

AI-powered chatbot engaging with a customer on a website for conversational marketing

What Exactly Is Conversational Marketing?

The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Tradit

PR professional giving media interview about nail care strategies to promote brand

Public Relations Strategies for Nailcare

It's often easy to end up feeling like a PR or a marketing strategy doesn't work for a nail care business when most business owners tend to try a variety of different strategies that end up failing. However, it's import