Brandon Korff is a real estate developer, National Amusements director and philanthropist who funds the Brandon Korff Influencers Program at Reichman University. The program trains students to create content about Israel on their own social accounts, and Nas Daily founder Nuseir Yassin taught in it in July 2026. The first cohort had 35 students from seven countries, according to Ynetnews. Public reporting has not said whether students must disclose the funding.
Who is Brandon Korff, and who funds the program?
Brandon Korff is a real estate developer, National Amusements director and philanthropist, and he funds the program through the Brandon Korff Foundation. He is the son of Shari Redstone and the grandson of Sumner Redstone. The foundation also supports IDF lone soldiers through the Michael Levin Lone Soldier Center, and Isaac Daboush manages its programs day to day.
Olam's profiles cover the funder and the school in more detail: Brandon Korff and Reichman University.
What is the Brandon Korff Influencers Program?
The Brandon Korff Influencers Program is a Reichman University course that trains students to make content and document their experiences in Israel on social media. It runs inside Reichman's Public Diplomacy Program, a joint offering of the Sammy Ofer School of Communications and the Lauder School of Government, Diplomacy and Strategy. Professor Moran Yarchi, who heads that program and the Digital Influence and Perceptions specialization, leads it.
Ynetnews reported that the first cohort included 35 students from the United States, Brazil, South Africa, the United Kingdom, France, Germany, and Australia. Reichman's recap of the closing week described professional training, organized tours, and a content creation competition with judged winners. Everything-PR covered the launch in its report on the Korff program.
Who is Nuseir Yassin, and why does his story matter?
Nuseir Yassin, known as Nas Daily, is CEO of Nas Academy, a Singapore-based platform where creators sell courses. On October 8, 2023, the day after the Hamas attack on Israel, he posted on X that he was "Israeli first, Palestinian second," and Calcalist reported the post reached nearly 2 million people.
Does the program require students to disclose its funding?
Public reporting on the program does not mention a requirement for students to disclose funding from the Brandon Korff Foundation or Reichman University on their posts. The FTC's staff guide, Disclosures 101 for Social Media Influencers, requires disclosure of any material connection to a brand, including free products and financial relationships.
Whether a funded academic course creates a material connection under that rule is a legal question, and this page does not answer it. A university credit course sits in a different category from a paid brand deal because no student is paid per post. A viewer, though, sees the same thing in both cases: content about Israel from an account that does not mention the funder. Any team that copies this model should ask counsel about disclosure before launch. My own guide to influencer marketing covers the FTC disclosure rules in more detail.
How does this model compare with a paid campaign and with US programs?
A funded course produces trained people who keep posting after the budget ends, while a paid campaign stops when the invoice is paid. That is my analysis, not a measured result, and it applies only if the graduates keep posting.
US creator-economy programs differ in what they train. Syracuse University's Creator Economy minor and East Carolina University's partnership with MrBeast prepare students for roles behind the camera, such as editing, production, and analytics. Reichman trains students to be the on-camera voices on their own feeds. Everything-PR compares the programs in its piece on creator economy college programs, and the creator economy versus influencer marketing page explains why the two models need different briefs.
What should PR teams take from the program?
PR teams should treat a funded course as a long-term advocacy option, write disclosure into it from the start, and plan for audience reaction. Three steps follow.
- Compare the cost of a fellowship with the cost of a media budget over several years, since graduates can keep posting after the funding ends.
- Put a disclosure rule in the curriculum and have counsel review it before the first post.
- Prepare for audience reaction before the first post, because a creator's public stance can change how an audience responds.
For how brands run creator content on their own paid channels, see my guide to influencer whitelisting and brand safety.
Frequently asked questions
Who is Brandon Korff?
Brandon Korff is a real estate developer, National Amusements director and philanthropist. He is the son of Shari Redstone and the grandson of Sumner Redstone.
Who funds the Brandon Korff Influencers Program?
Brandon Korff funds it through the Brandon Korff Foundation. Professor Moran Yarchi of Reichman University oversees the academic side.
How many students were in the first cohort?
The first cohort had 35 students from seven countries, according to Ynetnews.
Do students have to disclose the program's funding?
Public reporting does not show a disclosure requirement. Whether one applies is a legal question that counsel should answer.
Related reading on this site
For the wider Israel coverage, see Twenty Years Telling Israel's Story and my how-to on getting exposure for Israeli companies in the U.S. For the creator side, read the influencer marketing guide, and for the sector playbooks see the industry PR guides.
Published August 23, 2026. Rebuilt October 2026 and tightened October 9, 2026. Drafted with AI assistance. Facts about the program and Yassin come from Ynetnews and Calcalist as cited in the earlier version, and were not re-checked against the originals. Everything-PR and Olam are related properties of the publisher.