Video isn’t the “next” thing, it’s the necessary thing If you are reading this and thinking video “would be a great way” to showcase your product or service, stop it. That thinking falls one step short of where your hea
Ever since mobile devices transitioned from being a convenient accessory to a necessary, everyday connection to all aspects of modern life, one factor has remained constant. If you want a new phone – at least a top-tier
Originally published: August 28, 2013 · Updated: June 16, 2026 In August 2013, Warner Bros. announced Ben Affleck as the next Batman for the upcoming Zack Snyder Superman-Batman film. The reaction from the comic-book au
What's the story with Willis and Stallone? Here’s one that will set you back a moment. Apparently Sly Stallone has cast Expendables 3…and Bruce Willis didn’t make the cut. So…is Bruce expendable because he’s not Expenda
No matter what you do online, you’re doing it in public Ronn Torossian, CEO of 5WPR in New York, is an established authority in the field of social media. And Torossian has some bad news for you. They know. They all kno
Some businesses could not care less if they have customers or they have fans. In the world of public relations, this can be a dangerously myopic approach to communication. While most business will always have more custom
Everyone is trying to capitalize on social media for their business or organization. Sometimes, the results are immediate and easily discernible. Other times, it may seem like nothing is happening at all. Measuring succe
Originally published: July 31, 2013 · Updated: June 16, 2026 The 2013 piece was a working-blogger checklist for why a post lands flat: wrong timing, bad headline, confused content. The argument behind each one was the s
Does the thought of reporting people to the police give you a little frisson of excitement? Now there’s a new app called SpotSquad that makes it easy for you to report illegally-parked vehicles. Just in case being a tatt
Started today with an awesome run in Central Park. Running gives me clarity and makes me feel good \u2014 and 5WPR runs better when I am running. A collection of great quotes on running.
"Inspiration" is the most overused word in business writing. What actually inspires entrepreneurs is more useful — pressure, constraint, the customer who pays, the founder who pulled off the move you talked yourself out
Expect a continued firestorm of negative media for Rutgers University due to mismanagement of their ongoing crisis public relations issues. The new Rutgers athletic director Julie Hermann has been slammed in the media ov