Perspectives

1334 Articles
Young professionals at a firm, ready to succeed in public relations careers

PR Careers: What I'd Tell Anyone Starting Today

Every few months I get an email from someone in their twenties asking how to build a PR career. Most of the advice they've been given is wrong — or right for a version of the industry that no longer exists. What I'd tell

A man's face, obscured, represents the pervasive influence of public relations in global events

Public Relations Is Everywhere

PR is no longer a department. It's the operating system every public-facing organization runs on. Every brand, executive, politician, athlete, and nonprofit is in a communications war — competing for citation share insid