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Perspectives

1334 Articles
A smartphone and newspaper side-by-side, reflecting the shift in news consumption

State of the News Media and Public Relations Firms

March 15, 2011
Hybrid, Vitamin Shoppe, and Whole Foods logos symbolize the booming natural products market

Doing Business Naturally

March 9, 2011
A reporter filming conflict, highlighting media's shifting focus on global events

Media and Revolution: Is Charlie Seen More Important?

March 1, 2011
A crowd of protesters holds up cell phones, reflecting both a new world and media order

New World Order and New Media Order: How Social Media Changed Our World, Again.

February 1, 2011
Laptop showing growth charts and a person taking notes, reflecting PR industry trends

Public Relations Up and Up: PR Jobs and PR Business

January 20, 2011
Businessman gazing at city lights, reflecting on an entrepreneur's passionate journey and spirit

The Founder Playbook for the Answer Engine Era

January 19, 2011
Dr. Oz speaks passionately about health and wellness at a private NYC event

Dr. Oz, Alexa Ray Joel, and Celebrity Disclosure PR

Alexa Ray Joel sat down with Dr. Oz to talk about her 2009 overdose. A textbook celebrity disclosure PR move — controlling the framing instead of letting the tabloids define the story.

January 11, 2011
A woman gazes confidently from a skyscraper window, reflecting on business growth and entrepreneurial fear

Growing a Business: PR Agency Growth and Success

January 10, 2011
A hand writing notes, reviewing a PR agency's annual performance report

Public Relations Report: PR Agency Review

January 3, 2011
Measuring PR value: A graph shows budget allocation for various marketing channels

How Much Does a PR Campaign Cost? — A 2026 Update on the 2011 Question

January 3, 2011
A fluffy white cat gazes at a digital tablet, reflecting on PR tech trends

RANDOM PUBLIC RELATIONS MUSINGS

December 27, 2010
Award ceremony showing a woman accepting an award for a fragrance launch

Beauty PR in 2026 — The Discipline, the Stack, and Why Beauty Is the Most-Cited Category in the AI Engines

December 14, 2010
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