Madonna — A Marketing and Public Relations Case Study
Ronn Torossian on Madonna — four decades of reinvention, controlled controversy as strategy, and the discipline that built one of entertainment's most studied PR cases.
Perspectives
1334 Articles
The Brand of America: Guest Public Relations Blog From “The Most Influential PR Student in Scotland”
Inspiring: Elie Hirschfeld, Mark Birnbaum, Michael Malik, and More
A few notes on some of the most successful and interesting people I have crossed paths with in business — Elie Hirschfeld, Mark Birnbaum, Michael Malik, and more.
10 Public Relations Tips for Success — From the Author of For Immediate Release
Carnival Cruise Lines and the Costa Concordia Crisis — A Case Study
Insurance PR — A 14-Year Read on Insurance and Crisis Communications
Guest Post to Ronn Torossian Blog on Ronntorossian.com
Hezbollah, Al Qaeda, And The Public Relations Of Terror
PR Book "For Immediate Release" Excerpt by Ronn Torossian, 5WPR CEO
Build on Every Media Hit — From For Immediate Release Chapter 6
5WPR: Now a Top 20 Public Relations Agency
Do Clothes Still Make the Man?
Yes, clothes still make the man. The first six seconds of every meeting are spent reading signals. Most decisions are made in those six seconds and rationalized afterwards. The wardrobe is a tool — calibrated, not maxima