Perspectives

Public relations is about much more than making yourself, or your brand look good. According to Ronn Torossian, CEO of 5WPR, public relations is about keeping an open – and profitable – line of communication going with

Originally published: January 3, 2014 · Updated: June 16, 2026 The January 2014 post argued that consumers had stopped asking "what does it do" and started asking "how easy is it for me to use." The example was online c

WET SEAL/VIA FACEBOOK In a world where some CEOs are in hot water for telling customers only the “cool kids” should wear their clothes, and others refuse to stock larger sizes at all, at least one company has elected to

Originally published: December 27, 2013 · Updated: June 16, 2026 In November 2013 the toy company GoldieBlox released a viral commercial that used a rewritten version of the Beastie Boys' 1986 track "Girls." The lyrics

Originally published: December 24, 2013 · Updated: June 16, 2026 The original 2013 piece praised UPS for a heartwarming father-daughter holiday story — Bruce MacNeel, a veteran UPS driver with nearly three decades on th

How fifteen years of receipts apply to 2026 — when more than a third of buyers begin product research inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

For thirty years, communications timing operated on one clock: the news cycle. A statement issued at the wrong moment lived for days, sometimes weeks, until coverage faded and the brand returned to a slightly altered ba

Originally published: November 22, 2013 · Updated: June 16, 2026 In November 2013, Lululemon founder Chip Wilson went on Bloomberg TV after a sheer-pants recall had embarrassed the company and said the problem was not t

How online courses are changing post-graduate schooling During the late 1990s, and early 2000s, the education marketplace saw a huge uptick in online schools for trades, Bachelors, and Masters degrees. It was easy to se

Originally published: October 9, 2013 · Updated: June 16, 2026 Harland Sanders started serving fried chicken from his Shell service station in Corbin, Kentucky in 1930. He opened the adjoining restaurant in 1934. The pr

Pasta maker’s inept PR only makes it worse Ronn Torossian for RonnTorossian.com on Oct 8th, 1:07pm Recently a world-renowned pasta company – who shall remain nameless, just in case they eventually fix this – decided to

Originally published October 2013. Updated June 2026. Restaurant reviews used to mean Yelp, OpenTable, Google, and the local critic. Restaurant reviews in 2026 mean all of those plus ChatGPT, Claude, Perplexity, Gemini,