Originally published January 2011. Updated June 2026. "How much does a PR campaign cost?" Fifteen years ago I wrote on this page that the question was like asking "how much is a car" — it depends on
What a relaxing weekend it has been. In NYC, it’s a real winter snow storm (and my daughter is so excited school was cancelled and we have already made the morning trip to Central Park with the sleigh and to play in the
Beauty PR is the discipline of building and protecting brand reputation for beauty companies — skincare, makeup, fragrance, haircare, and wellness — a category 5W AI Communications has operated for two decades across pr
Originally published: December 9, 2010 · Updated: June 16, 2026 I wrote a day-in-the-life post in December 2010 describing one week at 5W. Holiday e-commerce strategy sessions. A Soho House lunch with a former client. T
Originally published: December 9, 2010 · Updated: June 16, 2026 I lost a client in December 2010 and wrote about being relieved. The setup: 5W had been hired by the international headquarters of a major global brand. Th
Originally published: December 1, 2010 · Updated: June 16, 2026 The International Public Relations Association published this piece in December 2010 as a member byline. The original headline: PR was reinventing itself f
For me, like any other entrepreneur out there – a day like thanksgiving is an annual reflection of any other day in our lives. I started my PR agency some eight years ago and I am so very thankful and blessed. Small busi
Originally published November 15, 2010. Editorial note added June 14, 2026. The crisis of Carnival's "Splendor" cruise ship was apparently a malfunction that resulted in 3,300 people stuck for 72 hours wit
Originally published October 2010. Updated June 2026. Across every major shift in communications — from the rise of digital PR through the social media wave, the influencer economy, the crisis-in-real-time era, the pand
Originally published: October 25, 2010 · Updated: June 16, 2026 In October 2010 the PR industry was running through a wave of holding-company acquisitions of independent firms. The thesis at the time: M&A activity p
I read an interesting article in Friday’s NY Times about Anthony Scaramucci and his recent exchange with President Obama. I spent an hour or so with Mr. Scaramucci about a month ago at 5WPR and I was impressed with his b
Reputation used to be a search results page. In 2010 — when this page was first published — online reputation management was a battle for the first ten Google links someone saw when they typed your name. Push the bad re