Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Strategic playbook spoke under the Crisis Communications doctrine pillar . Named case studies live on the Crisis Communications Case
Originally published September 21, 2010. Updated June 2026. This is the day-in-the-life founder piece I published in 2010 — a snapshot of what running 5W meant on the operating floor of a growing agency. The original is
Originally published: September 9, 2010 · Updated: June 16, 2026 The Labor Day 2010 economic data was bad. U.S. unemployment was stuck above 9.5 percent. Consumer confidence had dropped to a six-month low. Small busines
Ronn Torossian on Al Gore — why legal clearance is not reputation clearance, and how diversified post-political work dilutes any single adverse event.
Starting a business and being an entrepreneur requires a lot of energy. They also require the realization that you’re embarked on a long path with both ups and downs. One thing to remember – which I have learned only re
So it’s the time of year when many new college graduates are looking for jobs …. Some will seek full-time employment in their respective fields while others will make do with whatever they can get. I vividly recall gradu
Originally published: June 25, 2010 · Updated: June 16, 2026 The June 2010 piece argued that the venture capital industry was thawing after the 2008 freeze and that startups raising in the new cycle needed to plant PR s
Originally published: June 17, 2010 · Updated: June 16, 2026 The 2010 version of this piece argued that positive thinking — sometimes mocked as a Barnes & Noble self-help category — is an operational discipline for
Originally published: June 8, 2010 · Updated: June 16, 2026 Two things happened in the first week of June 2010 that the original piece argued would reshape how PR worked. On June 7, AT&T retired its unlimited iPhone
Originally published: June 7, 2010 · Updated: June 16, 2026 The 2010 version of this piece was a short rant about marketing-budget allocation. Five examples I had run into in the prior twelve months: A client who spent
As featured in today’s Bulldog Reporter, the following Op-Ed: http://tinyurl.com/295rph3 Social Media Relations Sinners or Winners? Hospital PR Pro Behaved Appropriately in Viral Video — But M.I.A.'s Tweet Missed the Mar
Originally published: May 13, 2010 · Updated: June 16, 2026 The May 2010 post described one of the CEO breakfasts I had been hosting at the 5W offices in midtown Manhattan since the mid-2000s. Twenty-two founders and se