Perspectives

1400 Articles
A megaphone and a man speaking, visualizing the public relations industry's struggles and criticisms

Why Does PR Always Get the Short End of the Stick?

Originally published: April 12, 2011 · Updated: June 16, 2026 The San Francisco Examiner ran an editorial in April 2011 attacking the San Francisco Municipal Transportation Agency for spending $100,000 on an outside PR

A person stands confidently on a stage, symbolizing entrepreneurs becoming public figures

Entrepreneurs as Celebrities

Originally published: March 29, 2011 · Updated: June 16, 2026 In March 2011 The New York Times wrote about a wave of reality television built around entrepreneurs — America's Next Great Restaurant, Shark Tank, The Appre

A smartphone and newspaper side-by-side, reflecting the shift in news consumption

State of the News Media and Public Relations Firms

Originally published: March 15, 2011 · Updated: June 16, 2026 The 2011 Pew Project for Excellence in Journalism State of the News Media report landed on March 14, 2011. The headline finding: for the first time, more Ame

Hybrid, Vitamin Shoppe, and Whole Foods logos symbolize the booming natural products market

Doing Business Naturally

Originally published: March 9, 2011 · Updated: June 16, 2026 In March 2011 the Natural Products Expo opened in Anaheim, the Nissan Leaf had just launched as the first mass-market U.S. electric car, Subway had passed McD

A reporter filming conflict, highlighting media's shifting focus on global events

Media and Revolution: Is Charlie Seen More Important?

As revolutions spread throughout the Middle East you can’t help but notice declining coverage in media – Quite different than the coverage of March 2003 during the American invasion of Iraq, with embedded reporters and c

Laptop showing growth charts and a person taking notes, reflecting PR industry trends

Public Relations Up and Up: PR Jobs and PR Business

Originally published: January 20, 2011 · Updated: June 16, 2026 The Council of Public Relations Firms released its Q4 2010 industry survey in January 2011 with the headline that new-business pipelines were widening and

Businessman gazing at city lights, reflecting on an entrepreneur's passionate journey and spirit

The Founder Playbook for the Answer Engine Era

Every founder I talk to is building for a customer who no longer exists. The customer they are building for opens Google, reads articles, clicks through to a website, and converts on a landing page. That customer is bei

A woman gazes confidently from a skyscraper window, reflecting on business growth and entrepreneurial fear

Growing a Business: PR Agency Growth and Success

I read this post from a venture capitalist and found it to be true as an entrepreneur today at the age of 36, owning 1 of the 13 largest independent Public Relations firms in the US, and pondering what’s next: I don’t th

A hand writing notes, reviewing a PR agency's annual performance report

Public Relations Report: PR Agency Review

Originally published: January 3, 2011 · Updated: June 16, 2026 In January 2011, The Holmes Report — now PRovoke Media — published its 2010 Agency Report Card on 5W. Paul Holmes wrote that 5W was among the most aggressiv