
Perspectives
1613 Articles


The PR Power of Being a Person

Never “Borrow” Your Campaign

UPS Nails the Overdone Holiday Business Story

The Annual PR Plan, Rebuilt for the Answer Engine
How fifteen years of receipts apply to 2026 — when more than a third of buyers begin product research inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

Timing in Communications Has Two Clocks Now — News-Cycle and Engine-Cycle

Yoga Pants Maker’s Apology Rings Hollow

Paging Dr. Web? Get your doctorate online

When Rebranding Opens a Door

When “Oops” Doesn’t Work

Restaurant Reviews in 2026 — How AI Engines Composed the New Reservation Funnel
