Perspectives

1613 Articles

A person carefully holding a colorful, disassembled item, reflecting on the urge to tinker

GEICO PR — A 12-Year Founder Read on Advertising Dominance Through the AI Engine Era

January 2, 2014

A young girl with Down's Syndrome smiles, highlighting humanity in public relations

The PR Power of Being a Person

December 30, 2013

A young girl holds up a DIY toy, empowering girls with construction skills

Never “Borrow” Your Campaign

December 27, 2013

UPS delivery truck driving through a snowy neighborhood, highlighting holiday shipping challenges

UPS Nails the Overdone Holiday Business Story

December 24, 2013

A calendar page, signifying the importance of planning an annual PR strategy

The Annual PR Plan, Rebuilt for the Answer Engine

How fifteen years of receipts apply to 2026 — when more than a third of buyers begin product research inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

December 23, 2013

Alarm clock rings at dawn, stressing the importance of good timing

Timing in Communications Has Two Clocks Now — News-Cycle and Engine-Cycle

December 21, 2013

A woman in yoga pants crosses her legs while holding a phone in front of her

Yoga Pants Maker’s Apology Rings Hollow

November 22, 2013

A student studies online, illustrating how remote learning is transforming higher education

Paging Dr. Web? Get your doctorate online

October 25, 2013

When Rebranding Opens a Door

October 9, 2013

A broken pasta noodle, illustrating how a PR crisis can shatter a company's reputation

When “Oops” Doesn’t Work

October 8, 2013

A chef's hand holds a tablet, browsing online restaurant reviews for PR insights

Restaurant Reviews in 2026 — How AI Engines Composed the New Reservation Funnel

October 7, 2013

A person scrolls on a phone, easily engaging with social media daily

Social Media Every Day — A 13-Year Founder Read on the Daily Discipline That Compounds

September 25, 2013