Perspectives

1334 Articles

Hands reaching for puzzle pieces illustrating customizable marketing strategies

What Customizable Marketing Means

October 9, 2019

Abstract geometric shapes hinting at growth, illustrating patience in digital marketing

Success Takes Time: A More Patient Approach to Digital Marketing

October 8, 2019

Marketing professional using a 5G-enabled device showing fast connectivity

Marketing and 5G

October 7, 2019

AI-generated hand reaching out to a human hand, symbolizing evolving communication

AI is Changing Human Communication

October 4, 2019

A user-friendly digital interface showcasing how marketing improves online experiences

How Digital Marketing Can Cater to the User Experience

October 1, 2019

Abstract image of news headlines and social media icons, symbolizing PR strategy

News Analysis or Viral Marketing? Staying Relevant in PR

October 1, 2019

A swirling digital vortex symbolizing the challenges and opportunities of digital transformation

Digital Transformation: Buzzword and Challenge

September 26, 2019

Pedestrians cautiously looking both ways before crossing a busy street for safety

Look Both Ways Before Crossing

September 26, 2019

Public relations professional looking at an array of job titles on a screen

Public Relations Job Titles

September 20, 2019

Social media icons on phones with a diverse group of people, illustrating changing follow trends

How Marketing is Adjusting to the Shift in Social Media Following Trends

September 20, 2019

A person wearing blinders signifying a narrow, short-sighted business perspective

Is Your Marketing Myopic?

September 18, 2019

Uber's downward arrow graph illustrating its massive quarterly financial losses

Uber's Q2 2019 $5.24 Billion Loss — How Khosrowshahi Reframed the Quarter the Market Treated as a Crisis

September 18, 2019