Perspectives

1334 Articles

Young people with phones and cameras, illustrating a degree in social media influencing

University in Italy is Offering a Degree Program In Influencing?

October 28, 2019

Happy diverse office workers meeting and collaborating, a top priority for companies

Is Everybody Happy?

October 25, 2019

Road filled with cars, stopped in a frustrating city traffic jam

Everybody Loves A Traffic Jam

October 24, 2019

A hand stacks branded customer loyalty cards, symbolizing cost-effective customer retention strategies

Brands are Using Loyalty to Cut Acquisition Costs

October 21, 2019

A teen girl holds shopping bags, representing new research on Gen Z buying habits

New Research on the Buying Habits of Gen Z

October 18, 2019

A person juggling multiple app icons, overwhelmed by digital distraction

The Productivity Challenge: Are Convenience Apps Making Us Less Productive?

October 17, 2019

Panelists discuss why audiences disdain advertisements and actively avoid them

People Hate Ads

October 15, 2019

Illustration of diverse people interacting with email on various devices through time

Email: Past, Present, and Future

October 15, 2019

Comparing long and short SMS messages on a phone screen

SMS: Long or Short?

October 14, 2019

The Shifting in Brand-Influencer Relationships

October 11, 2019

A megaphone and speech bubble with a '!’ sign illustrate common PR errors to avoid

Don’t Make These Common Public Relations Mistakes

October 11, 2019

Influencers collaborating with brands, reaching a wider audience through social media marketing

Working with Influencers to Boost Marketing Reach

October 10, 2019