Perspectives

Growth marketing built for Google alone is already out of date. Ronn Torossian on why acquisition, retention, and search visibility now have to be built for AI engines too.

Ronn Torossian on 5WPR's Peptides AI Visibility Index and what it means for any brand that assumes a strong Google ranking still controls what a buyer sees.

The athlete endorsement market hit $25.2 billion in 2025. Ronn Torossian on why deal architecture, not fame, now decides which celebrity marketing campaigns work.

Ronn Torossian breaks down new robo-advisor AI visibility data showing Betterment leads mentions while Fidelity earns the most AI citations.

Ronn Torossian on a wine brand named in 36.9% of AI answers but cited from its own site in exactly 0% of them, and what that split means for brand trust.

On what our new Auto Insurance AI Visibility Index reveals about advertising budgets, AI citation, and where real brand authority gets built now.

Nike's PR strategy trades short-term risk for long-term brand equity through athlete-driven activist campaigns. How the Kaepernick bet paid off, why Nike doesn't apologize under pressure, and what changed in its approach

Casino public relations manages regulatory trust, community relations, and crisis response under constraints no other hospitality sector faces. The core pillars, the crisis cycle, and why AI search visibility now depends

NFL AI Endorsement Index 2026: five players hold 61% of AI endorsement citations among 50 NFL players tested, and 17% of answers cited expired or false deals.

Ronn Torossian on 5W's new research measuring pre-legalization AI visibility in Georgia, Texas, and California, where AI engines already point residents toward prediction markets before sports betting legalizes.

LinkedIn thought leadership tactics for executives: post cadence, native video vs. links, comment strategy, and how to measure results beyond likes.

Executive ghostwriting is writing produced under an executive's name with their input. Here is the actual intake-to-sign-off process, step by step.