Perspectives

How to write an AI press release: using AI to draft faster, where it falls short, and how to structure releases so ChatGPT and Perplexity can cite them.

What a knowledge panel is, how Google builds one from structured data and Wikidata, how to claim and fix it, and why AI chatbots draw on it too.

How to optimize for Google AI Overviews: structured data, direct-answer subheadings, topical ranking, freshness, and a citation checklist.

This is not another university ranking. My firm just published the first benchmark of AI production capacity — a new category, a reproducible methodology, and a coherent measurement framework for the AI-answer economy.

Newsjacking, from a 23-year PR veteran: the Oreo and Arby’s wins, the Kenneth Cole and DiGiorno failures, and the line brands can’t cross.

How I run founder-led marketing after 23 years under my own name: why founders now outperform brand accounts, and what to publish versus delegate.

Tracy Nguyen Romulus, now Chief Communications Officer of SKIMS, rose from a Craigslist ad hire to leading communications for a $5 billion brand. Her journey began at 5W Public Relations, where she quickly demonstrated a

AI concentrates twice — at the metro level and at the university level. The 5W AI City Index and the 5W AI Higher Education Index measure both. Where they agree, where they diverge, and what the divergences diagnose.

AI brand monitoring across ChatGPT, Claude, Gemini, and Perplexity: the tool landscape, an evaluation framework, and the traps that skew the data.

How I measure AI Visibility for my own firm: real citation data across ChatGPT, Gemini, and Perplexity, an 18-day snapshot, and the scorecard I use.

AI Visibility and AI Production are two different variables. Optimizing only for one produces a house of cards. The 5W AI Higher Education Index 2026 measures both — and the gap between them determines strategy.