Elon Musk & Tesla — A Founder PR Case Study
Ronn Torossian on Elon Musk — the founder-is-the-brand template, the SEC fight, and why Tesla survives the founder because the operating record does.
Perspectives
1334 Articles
Proven PR Strategies Worth Implementing
Trends come and go. The strategies that move the business have not changed in twenty years. Own the narrative, feed the reporter, quantify everything.
Gambling Public Relations: How PR Can Help Sports Betting Companies Find Acceptance
Four ways to save time on marketing efforts
Arizona PR Scrutiny Reveals Good Reasons to Have a Plan in Place
How To Brand When Expanding into the American Market
Apple PR — A Communications Discipline Case Study
Ronn Torossian on the Apple communications discipline — the seven moves Apple makes that most consumer brands don't, anchored by Tim Cook's 2019 Time op-ed on privacy.
How PR can boost your event
Do You Have a Pre-Crisis Checklist?
Struggling to Compete, Hulu Drops Price Point
Why NOT to Change Your Branding
Most rebrands waste money. Executives get bored, agencies get paid, customers get confused. Before you touch the logo — ask if the brand is actually broken.
