Perspectives

Famed author Mark Twain was once quoted as saying, “I didn’t have time to write a short letter, so I wrote a long one instead.” Strange? What Twain meant was that it was easier to blab on and on rather than to be direct

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. Influencer marketi

Public perception may peg the public relations industry as purely focused on “spin” and hyping up clients’ reputations. While these elements are key parts of a public relations agency’s repertoire, there is much more th

Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that: influence over consumer decisions. In an environment in which consumers

It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. In fact, the idea of tailoring content to a consumer’s behaviors or preferences is proving to be more effective t

Now that nearly all cellular carriers have announced launches of 5G networks, what can marketers expect and plan for the future? Let’s start with the given. Each generation is faster. Some networks are a hundred times f

Communication is a vital part of the human experience: it’s how we connect, share resources, fall in love, solve problems and build the intricate networks that make up our disparate civilizations. Being such a central p

Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. Staying relevant often means tagging along with current headlines or new s

The term “digital transformation” is a popular one in digital marketing, and is never far from the lips of senior executives and marketing consultants the industry over. The spectrum of adoption, however, is wide: some

In today’s fast-paced world, it’s becoming more and more difficult to not be exposed to a major disaster or tragedy somewhere in the world. As a marketer or PR person, there’s not much you can do or control to avoid a d

“What’s in a name?”, Shakespeare was quoted as posing that question in mentioning a rose in his classic and popular play Romeo and Juliet . However, when it comes to public relations professionals who fulfill many respo

Recently, a meme made its way around social media. Stop following the filtered Instagram models, it admonished, and start following luminaries and intellects — people that have more intellectual power. This recommendati