Perspectives

1334 Articles

Gavel and papers in a courtroom, representing legal challenges faced by a care facility

Care Facility Forced to Answer Stunning Allegations

January 17, 2019

PR professionals collaborate, planning strategies to gain a competitive advantage

Six PR tactics to stay ahead of the competition

January 14, 2019

A hacker's hand highlights vulnerabilities on a holographic world map, symbolizing cyber threats

Newspapers Answer Concerns About Cyber Attack

January 12, 2019

PR professional discussing positive public relations strategies with a colleague

3 Steps to Perpetually Positive Public Relations

January 8, 2019

Social media PR: professionals engaging with diverse audiences using digital tools and strategies

Winning Strategies for Social Media PR

January 3, 2019

Lululemon founder Chip Wilson reflects on his company's trajectory and past controversies

Lululemon Founder Says Company Worse off Without Him

December 24, 2018

Electric scooter rider in a suit, responsibly navigating an urban street

How eScooters can Earn Respect

December 20, 2018

A megaphone and tangled wires, symbolizing the chaotic spread of fake news and misinformation

Five PR strategies to deal with fake news

December 19, 2018

Hands in chains symbolizing legal battles and international political tensions

Many Camps Using Meng Wanzhou Arrest to Promote Their Message

December 17, 2018

Payless Shoes’ PR Prank

December 14, 2018

Festive holiday decor with a "Mistake" sign, highlighting crucial marketing errors

Marketing mistakes to avoid during the holidays

December 14, 2018

Burger King's iconic crown sits atop a burger, symbolizing fast food competition

Burger King Pokes the Competition With New Promotion

December 12, 2018