One of the hottest and most divisive news stories coming out of the far east this past week was the ongoing “pro-democracy demonstrations” in Hong Kong. Waves and waves of people, mostly students, are out in the streets
It happens to even the best, most well-known brands. A simple social media missive gone wrong can be enough to ignite an explosive chain reaction of negativity and poor public perception. For a brand that was only seeki
Not all social media sites are created equal. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose. As such, while your brand voice should be consistent, you’re
The NFL preseason is one of the most grueling stretches in all of athletics. Teams bring nearly twice as many players to camp as they will keep on the active roster, so competition is fierce and emotions are high. That
In today’s rapidly-moving world of social media, it’s critical to be proactive to pre-empt rumors and some of the potentially negative things that may be written and said about your company. Leaving questions or doubts
The sad and recent tragic mass shootings in two U.S. cities may have caused many folks to not only re-examine their position on firearms and gun control but also how they might react if a similar incident happened to th
It might surprise you to learn just how many platforms support storytelling formats these days. We all know the major players: Snapchat, and Instagram. Cast your mind further afield, however, and you’ll note that WhatsA
Journalism is being defunded. Public relations is being upgraded. The pay gap between the two now reshapes both industries — and the reader is often unaware which side won.
Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche. Introducing your brand to a more global audience carries t
Cannabis is one of the most communications-dependent industries in modern commerce. This pillar covers the structural discipline — from stigma reversal to AI visibility, crisis playbooks, and Citation Share.