Perspectives

A South Korean court has sentenced three business executives to prison after they were found guilty of falsely claiming to have found a long-lost treasure-laden shipwreck. Yes, you read that right. In July last year, th

The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. According to 0to5.com, “the PR industry is on the

Branding is not decoration. It is the shortest path between a customer's attention and a customer's decision. Sharp branding earns premium pricing and shortens sales cycles.

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car,

Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is

Michael Cammarata co-founded Schmidt's Naturals in 2014, scaled it to 14,000 US retail outlets, and became CEO after Unilever's December 2017 acquisition.

Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand i

Launching a brand's social media in 2026 is a different exercise than launching one in 2019. The platforms changed. The algorithms changed. The most important change: the audience reading the brand's social outp

Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. In an era in which privacy is everything and the integri

The Red Cross recently had a brilliant marketing scheme. In an effort to drive up blood donor numbers, the nonprofit organization leveraged the upcoming season premiere of the hit HBO series, Game of Thrones, for its mar

Digital marketing is a wonderful concept because it allows brands to reach consumers on multiple channels, wherever they may be found. This amount of potential reach can also come in handy for a brand that’s looking to d

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