Perspectives

1334 Articles

Worried bank customer reviewing account statements, highlighting the increase in financial scams

Banking's Reckoning: With millions lost to scams, are banks finally getting their PR pushback?

October 1, 2018

Thomas the Tank Engine's diverse new friends exemplify Mattel's response to criticism

Mattel Responds to Criticism Over Diversity Toys

September 28, 2018

Olivia Munn speaks about the controversy surrounding a predator actor in **The Predator** film

Munn Speaks Up About Predator Revelation

September 25, 2018

Public relations professional presenting a chart displaying PR strategies and outcomes

What Your Degree in Public Relations Will- and Won’t- Teach You

September 24, 2018

A hand grasps a smartphone displaying a false emergency alert for a missile threat

Balancing Public Trust: Why Hawaii’s Missile Test Text was a PR Disaster

September 19, 2018

Usain Bolt floats while uncorking champagne in a zero-gravity airplane

Usain Bolt: Now the fastest man in space, as on Earth

September 17, 2018

Girls dancing in formation on stage with bright lights, a dynamic K-pop performance

K-Pop PR

K-pop is one of the cleanest multi-decade cultural-export brand case studies in modern entertainment marketing. The Hallyu wave, the named-principal corpus that built it, and how the strategy compounds.

September 17, 2018

Uber's Reputation Rebuild — Khosrowshahi's 2018 Reset and the Eight-Year Test in the AI Engines

September 15, 2018

**Alt-text:** A British Airways plane with a cyber padlock, symbolizing their significant data breach

British Airways 2018 Data Breach — The Airline Data-Security Playbook

September 13, 2018

Person thoughtfully preparing for an interview, reviewing notes and concepts

Be Better Prepared for Your Next Interview

September 12, 2018

Laptop with diverse social media icons, illustrating PR's digital evolution

The Future of PR in a Digital World

September 9, 2018

Papa John’s Treading Water in Crisis

September 6, 2018