Digital marketing is a wonderful concept because it allows brands to reach consumers on multiple channels, wherever they may be found. This amount of potential reach can also come in handy for a brand that’s looking to d
<img class="aligncenter size-large wp-image-4178" src="content/2019/01/newspaper-cyber-attack-1024x681.jpg" alt="newspaper cyber attack" width="780" height="519" />
<img class="aligncenter size-large wp-image-4245" src="content/2019/04/award-1024x694.jpg" alt="award" width="780" height="529" /> The annual Nobel Prizes in Swede
Let’s face it. Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist. No matter what demogra
In a tip of the hat to International Women’s Day, Budweiser dusted off some of its old-school advertising, recreated with a more modern sensibility. Many described the side-by-side adverts as “jarring” or “very telling.
<img class="aligncenter wp-image-4229" title="brexit public relations" src="content/2019/03/brexit-public-relations-1024x680.jpg" alt="brexit public relations" width="718&
<img class="aligncenter size-large wp-image-4230" src="content/2019/03/general-electric-pr-1024x699.jpg" alt="general electric pr" width="780" height="532" /> <
Brian Gefter co-founded Provocateur with Michael Satsky, expanded it into Brazil, Dubai, France, and Spain, and became president after a 2018 acquisition.
What makes a good leader, exactly? Some answers may vary, but one remains constant: a good leader has the ability to lead others, literally. Simply having more power or responsibility does not equate with good leadershi
Originally published March 11, 2019 covering the Goldman Sachs firm-flexible dress-code memo. Refreshed June 2026 with the seven-year retrospective on culture-shift signaling and earned-media compounding in the financia
Every client wants The New York Times. Most do not need it. Trades, regional business journals, and vertical newsletters convert better — and reach buyers with intent.
Public relations is not an industry for the faint of heart. While many professionals may see public relations as a necessary cost rather than an investment, often it is the PR firm that is responsible for the polishing