Perspectives

<img class="aligncenter size-large wp-image-4245" src="content/2019/04/award-1024x694.jpg" alt="award" width="780" height="529" /> The annual Nobel Prizes in Swede

Let’s face it. Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist. No matter what demogra

In a tip of the hat to International Women’s Day, Budweiser dusted off some of its old-school advertising, recreated with a more modern sensibility. Many described the side-by-side adverts as “jarring” or “very telling.

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<img class="aligncenter size-large wp-image-4230" src="content/2019/03/general-electric-pr-1024x699.jpg" alt="general electric pr" width="780" height="532" /> <

Brian Gefter co-founded Provocateur with Michael Satsky, expanded it into Brazil, Dubai, France, and Spain, and became president after a 2018 acquisition.

What makes a good leader, exactly? Some answers may vary, but one remains constant: a good leader has the ability to lead others, literally. Simply having more power or responsibility does not equate with good leadershi

Originally published March 11, 2019 covering the Goldman Sachs firm-flexible dress-code memo. Refreshed June 2026 with the seven-year retrospective on culture-shift signaling and earned-media compounding in the financia

Every client wants The New York Times. Most do not need it. Trades, regional business journals, and vertical newsletters convert better — and reach buyers with intent.

Public relations is not an industry for the faint of heart. While many professionals may see public relations as a necessary cost rather than an investment, often it is the PR firm that is responsible for the polishing

Ronn Torossian on Elon Musk — the founder-is-the-brand template, the SEC fight, and why Tesla survives the founder because the operating record does.

Trends come and go. The strategies that move the business have not changed in twenty years. Own the narrative, feed the reporter, quantify everything.