Perspectives

Citation Share is the percentage of AI engine answers to category buyer prompts that name your brand. The definition, the math, the CPG Index findings and how to improve it.

Hire a PR agency when the work requires infrastructure you can't build in a quarter. Build in-house when you need daily content velocity. Most companies need both.

Golf equipment AI visibility: 5W's 2026 study ranked PING 94, TaylorMade 92, Callaway 88 and Titleist 85 across six AI engines, and names the outlets that matter.

Unilever's Vaseline (8%), Lipton (12%), Hellmann's (8%) nearly invisible inside AI while sister brand Dove (68%) dominates. Same parent, different positioning = completely different AI visibility. Ronn Torossian on what

Gartner predicts PR budgets will double by 2027. 5W rebuilt the firm around this exact thesis — earned media, GEO, Citation Share, one operating model.

47 of 250 wire-distributed press releases were cited by at least one AI engine within 90 days. 203 were never retrieved. The five predictors that separate the 19% from the 81%.

See press kit examples by company type, the six components every media kit needs, copy-ready templates, and a checklist for startups, brands and nonprofits.

An AI Communications firm builds your brand's authority inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Here's what the discipline actually is — and how it works.

A repeatable five-step method PR teams can run to test whether content earns a citation in Google AI Overviews, with placeholders for your own results.

The PR News Hub — a weekly briefing on agency moves, funding rounds, crisis cases, and AI Communications shifts. Published every Tuesday at 1 PM EST on Everything-PR.

A PR firm in 2026 does two jobs — earn media coverage and engineer AI citation. Here's how to choose a firm that operates in the era you're actually in.