Perspectives

A seven-step GEO checklist for PR teams: answer-first leads, crawler settings, source discipline, content-type formats, a review gate and quarterly audits.

ChatGPT Search doesn't rank pages like Google does. Learn how it selects and cites sources, and what PR and communications teams should do about it.

AI readiness in business education splits schools: Stanford GSB scores 94.5, 42% of 60 schools require zero AI. See the international fields and what to do.

A media relations strategy for busier reporters: research first, personalize the pitch, respect embargoes, and build relationships between news cycles.

Spokesperson training from a 23-year practitioner: the message-and-bridge technique, a drill checklist, and how to handle the question with no good answer.

Home Depot and Lowe's own 30% of AI citation share in home services. Ronn Torossian on why the other 70% is open ground — and how challengers win the specific query.

Elbit in Roanoke. IAI in Herndon. Sabra in Chesterfield. 119 Israeli-founded companies. $2.3 billion. The defense corridor documented.

Earned media value multiplies reach by an ad rate. Learn the formula, why AMEC's Barcelona Principles reject AVE, and what to report alongside or instead of it.

Perplexity AI cites specific pages inline instead of just ranking links. Here is how it sources answers and what PR teams should do to get cited.

The reporter was the gatekeeper for a century. Now a model answers first — before the reporter, the search engine, or the salesperson gets a turn. A new Everything-PR study shows the retrieval layer deciding who exists,

Twelve real PR crisis examples with dated, sourced facts and one lesson each, from Tylenol and Wells Fargo to United, Alarum and Chipotle. Updated October 2026.

What a knowledge panel is, how Google builds one from structured data and Wikidata, how to claim and fix it, and why AI chatbots draw on it too.