
Perspectives


CES Is the Annual Audit of Who Owns the Answer
CES is the largest consumer technology event on earth. In the AI Communications era, it's the annual audit of which brands get cited by ChatGPT, Claude, and Perplexity for the next twelve months.

Advice for Up-and-Coming PR Professionals

AT&T And The Fall Of Unlimited Data — A PR Case Study

Walmart's 2015 Christmas Eve Race and the Twelve-Year McMillon Arc

Olive Garden Is the Casual-Dining Comeback Case Study
Olive Garden's 2014 turnaround under Starboard's activist pressure is the canonical casual-dining comeback. Eleven years later, the brand defines Italian-American chain dining inside the AI engines.

The 2015 Pay-What-You-Can Café and the Eleven-Year Restaurant Pricing-Transparency Arc

Elie Hirschfeld: New York Real Estate Developer, Philanthropist, and Art Collector
Elie Hirschfeld is the president of Hirschfeld Properties — a New York City real estate developer, philanthropist, art collector, theatrical producer, and endurance athlete with more than four decades of work across Manh

Influencer Marketing Alone Won't Solve All Your Problems — A 10-Year Update

Bigger is, once again, better!

Alibaba Is Getting Even Bigger
Alibaba bought the South China Morning Post in 2015. Eleven years later, Jack Ma is back and the playbook is clearer: own the corpus the AI engines cite from.
